Ahead of National Pizza Day, Slice Releases Annual Report on the State of the Local Pizzeria Industry

“State of Local Pizza Report Informed by a Survey of 2020 Data from the Over 14,000 Independent Local Pizzerias Nationwide in the Slice Network

NEW YORK--()--In honor of National Pizza Day, Slice — the innovative tech platform powering America’s local pizzerias — released their annual “State of Local Pizza” report, which utilizes data collected over the course of 2020 from the over 14,000 independent local pizzerias nationwide in the Slice Network. View the full report at cantstoppizza.com.

In a tough year, local pizza fought back in a number of ways. As more people transitioned to working from home, pizzerias adapted and lunch deals increased by 39%. To keep their workforce and customers safe 100% of the shops in the Slice network added curbside pickup and/or contactless delivery. As well, over $731,000 was donated to Slice’s Pizza vs. Pandemic campaign, which has fed over 234,000 people at care centers in all 50 states. Throughout election season, $1.5M was donated to Pizza to the Polls, sending 69,836 pies to voters standing in line.

Friday nights at 5pm was the most popular time to order in 2020. The top toppings ordered were pepperoni with extra cheese, pepperoni with mushrooms and pepperoni with sausage, while only .017% of Slice users put pineapple on their pizza. Mozzarella sticks were the most popular appetizer, and there was a 106% increase in vegan pizza orders.

“Local pizza faced many ups and downs in 2020,” said Slice Founder and CEO Ilir Sela, “but as we say at Slice, ‘You can’t stop pizza.’ From the beginning, Slice has been committed to serving these shops as first party partners, to help ensure their success by helping to create a dependable and rewarding experience for their customers. Independent pizzeria owners don’t get into the business because they particularly love marketing or accounting; they start a pizzeria because they are makers and artists. I’m glad that in a particularly tough year, Slice could continue to support these shops by taking on some of the back-of-house work so these makers can focus on what they love to do.”

Slice partnered with thousands of new local shops over the last year, each getting the tech and marketing they need to thrive — without crazy fees — so they can continue to do what they do best: make more of the best pizza in town.

Earlier this month also in honor of National Pizza Day, Slice announced its participation in the Pizza Across America campaign with Slice Out Hunger and World Pizza Champions. The campaign encourages local pizzerias to donate and deliver at least ten large pizzas to local food banks, shelters, or care centers of their choice. The process of delivering pizza donations in every state of the U.S. will be managed by Slice. Already, over 200 pizzerias have signed up with many more expected to join in the coming days.

Additional stats and data from 2020 can be found in the full report at cantstoppizza.com

About Slice

Slice transforms independent pizzerias with the specialized technology, marketing, data, insights shared services and guidance they need, to serve today’s digital-minded customers. The low, fixed-cost per order model is designed to benefit both the business owner and consumer alike. Enabling small businesses to thrive makes it easy for customers to order from their go-to shops and discover their next favorite. Serial tech entrepreneur Ilir Sela started Slice to solve the digital challenges of his family’s New York City pizzerias. Today, the company partners with over 14,000 pizzerias across 3,000 cities in all 50 states forming the nation’s largest marketplace for authentic pizza. For more information, visit slicelife.com.

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Lauren Bazzini