BOSTON--(BUSINESS WIRE)--Acquia announced today that it will have a presence at NRF 2021: Retail’s Big Show. At the conference, attendees will learn about Acquia CDP, a solution that helps retailers harness the power of data to drive revenue and marketing ROI. The centralized data engine to Acquia’s Open Digital Experience Platform, Acquia CDP helps brands such as Clarks, Lids and Moosejaw gain a single view of their customer and activate data across every customer engagement channel.
As a part of its presence at NRF, Acquia will be rolling out new resources for retail marketers to learn more about using a CDP in practice. This includes a new Customer Data Platforms 101 e-book, which breaks down the essentials of CDP technology, comparing it against alternatives and giving tips for evaluating CDP providers. In addition, attendees can learn from success stories from the field, including Godiva, which leveraged customer data to double email open rates and triple email clickthrough rates while its retail locations shut down during COVID-19, and Arcelik, which improved SMS conversion rates by 6x with Acquia CDP.
“We’ve seen a massive increase in the need for a unified data strategy among retailers to create personal customer journeys, driven in part by the events of last year,” said Karen Wood, senior director, product marketing, Acquia. “As customer loyalty and profitability have become critical marketing objectives, more organizations will rely on the data available within CDPs to become a company’s ‘secret sauce’ for driving revenue and customer lifetime value.”
To learn more about Acquia CDP, visit us at Virtual Booth #4045, or reach out to our team for more information.
Acquia is the open digital experience platform that enables organizations to build, host, analyze and communicate with their customers at scale through websites and digital applications. As the trusted open source leader, we use adaptive intelligence to produce better business outcomes for CX leaders.
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