Music Streaming Market to Grow by $7.47 Billion amid Recession | Includes Impact of COVID-19 and Business Continuity Plan for the New Normal | Technavio

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Alphabet Inc., Apple Inc., and Comcast Corp. will emerge as major music streaming market participants during 2020-2024

Technavio has announced its latest market research report titled Global Music Streaming Market 2020-2024 (Graphic: Business Wire).

LONDON--()--The music streaming market is expected to grow by USD 7.47 billion, progressing at a CAGR of over 19% during 2020-2024. According to the report, the spread of the COVID-19 pandemic will have a neutral impact on the market. The market demand however continues to grow at a steady rate despite the spread of the pandemic. The imposition of lockdowns increased the demand for music streaming services for the short-term. Besides, the network operators across the world are focusing on improving their mobile offerings, and data plans to allow users access to high-quality music at a nominal price. Moreover, with several measures in place to control the illegal distribution of music, online streaming services are becoming a popular choice among consumers worldwide.

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The music streaming market will witness a neutral impact during the forecast period owing to the widespread growth of the COVID-19 pandemic. As per Technavio’s pandemic-focused market research, market growth is likely to increase in 2020 as compared to 2019.

The music streaming market is driven by the increasing number of subscription services. Online music streaming applications such as Spotify, SoundCloud, and Wynk are linked to social media platforms such as Facebook. This allows users to share music and playlists with their friends. This is increasing the probability of subscriptions for music streaming service providers. Besides, online music streaming applications and service providers are adopting the freemium business models. This encourages free users to opt for premium services to access unlimited and uninterrupted content. In addition, other factors such as the rise of wearable technology are expected to trigger the music streaming market toward witnessing a CAGR of over 19% during the forecast period.

With the continuing spread of the novel coronavirus pandemic, organizations across the globe are gradually flattening their recessionary curve by leveraging technology. Many businesses will go through response, recovery, and renewal phases. Building business resilience and enabling agility will aid organizations to move forward in their journey out of the COVID-19 crisis towards the Next Normal.

This post-pandemic business planning research will aid clients to:

  • Adjust their strategic planning to move ahead once business stability kicks in.
  • Build Resilience by making effective resource and investment choices for individual business units, products, and service lines.
  • Conceptualize scenario-based planning to mitigate future crisis situations.

Download the Post-Pandemic Business Planning Structure. Click here

Key Considerations for Market Forecast:

  • Impact of lockdowns, supply chain disruptions, demand destruction, and change in customer behavior
  • Optimistic, probable, and pessimistic scenarios for all markets as the impact of pandemic unfolds
  • Pre- as well as post-COVID-19 market estimates
  • Quarterly impact analysis and updates on market estimates

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Major Three Music Streaming Market Participants:

Alphabet Inc.

Alphabet Inc. operates its business through segments such as Google and Other Bets. The company offers Google Play.

Apple Inc.

Apple Inc. operates its business through segments such as iPhone, iPad, Mac, Wearables, Home and Accessories, and Services. The company offers Apple music.

Comcast Corp.

Comcast Corp. operates its business through segments such as Cable Communications, Cable Networks, Broadcast Television, Filmed Entertainment, and Theme Parks. The company offers XFINITY.

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Music Streaming Market 2020-2024: Segmentation

Music streaming market is segmented as below:

  • End-user
    • Individual Users
    • Commercial Users
  • Geography
    • North America
    • APAC
    • Europe
    • MEA
    • South America
  • Type
    • Free
    • Paid

Based on the end-user, the market saw maximum growth in the individual users' segment. The segment is driven by the proliferation of smartphones and the increased penetration of low-cost, high-speed internet across the world.

Similarly, APAC presented significant opportunities for vendors with a 54% market share in 2019. The growth of the market in the region is driven by the increasing spending power of consumers.

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Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Release Summary

The Music Streaming Market will grow by USD 7.47 bn during 2020-2024


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200