SAN DIEGO--(BUSINESS WIRE)--Today, MANSCAPED™ and the Testicular Cancer Society (TCS) are proud to announce their recognition in this year’s esteemed Shorty Social Good Awards. The premier and leading men’s below-the-waist grooming and hygiene brand and longtime partner TCS are elated to have won Best Comedy Video and Gold Distinction in the humor category for their ingenious “We Save Balls” Campaign.
“Men’s health is at the core of MANSCAPED; it is the essence of our cause and close partnership with Testicular Cancer Society,” said Paul Tran, Founder and CEO of MANSCAPED. “Turning the sometimes tough topics of self-checks and testicular cancer prevention into a humorous and shareable video was an incredible initiative for our team. We’re honored to have been recognized among all of the brands who entered the Shorty Social Good Awards with their inspiring campaigns.”
“Winning this Shorty Social Good Award highlights the amazing work our partners at MANSCAPED are doing to help us overcome the stigma around testicular cancer,” said Mike Craycraft, a testicular cancer survivor and founder of TCS. “Their use of comedy allows us to reach more young men that need to hear the awareness message and ultimately save more lives.”
The Shorty Social Good Awards, now in its fifth year, honor the social good initiatives brands, agencies and nonprofits are taking to make our world a better place. While the Shorty Awards have long-honored the best of social media and digital, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.
5th Annual Shorty Social Good Awards winners were announced in Adweek and were celebrated at the digital awards ceremony on November 19th. Winners and honorees of the Shorty Social Good Awards were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. The group includes Ogilvy Vice President of Social Change Kate Hull Fliflet, Owner and CEO at Black Girls Run Jay Ell Alexander, Director of Social Impact at MTV, VH1 and Logo Maxwell Zorick, Founder and CEO at The Phluid Project Rob Smith, and more.
About Testicular Cancer Society:
The Testicular Cancer Society is a registered 501(c)(3) non-profit organization dedicated to raising awareness and education about the most common form of cancer in men ages 15 to 35. They provide support for fighters, survivors and caregivers. The Testicular Cancer Society has received the GuideStar Platinum Seal of Transparency. For more information on how you can help spread awareness, visit TesticularCancerSociety.org.
Founded in 2016, San Diego, California-based MANSCAPED is the global leader in men's grooming and hygiene below-the-waist, trusted by over 2 million men worldwide. The product range includes only the best tools, formulations, and accessories for a simple and effective male grooming routine. MANSCAPED offers direct-to-consumer shipping in more than 30 countries, spanning the United States, Canada, Australia, New Zealand, the United Kingdom, and the European Union. Retail placement includes Target and Best Buy locations throughout the U.S., with further retail availability coming soon. MANSCAPED.com is a one-stop shopping destination for men looking for a brand that is focused on the needs of what has, for too long, been a sensitive and often taboo subject. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, YouTube, and Triller.
About The Shorty Social Good Awards:
The Shorty Social Good Awards are presented by the Shorty Awards and produced by Sawhorse Media (http://sawhorsemedia.com/), a New York-based technology company. Sawhorse also created and runs Muck Rack (http://muckrack.com/), the leading network to connect with journalists on social media.
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