VANCOUVER, British Columbia--(BUSINESS WIRE)--Premium superfood company, Rritual, was selected as runner up for the Buyers Choice Award at last week’s virtual ECRM program. Rritual’s Reishi Relax Elixir was selected for the award from dozens of entries evaluated by retail buyers and based on product packaging and innovation.
Developed under Rritual's Chief Commercialization Officer, Stacey Gillespie, the creator of multiple award winning consumer health products, Rritual announced its line of functional mushroom and adaptogen elixirs this past September. The line includes three proprietary blend elixirs - Reishi Relax, Chaga Immune and Lion’s Mane Focus - that can be easily incorporated into a daily wellness routine. Rritual’s elixir line is set to capture significant market share in the $137 billion global superfood market with its carefully-formulated blends that relieve stress, boost cognitive function and fortify the immune system.
“Retail buyers selected Rritual for the award because our packaging, design and formulation stood out amongst the dozens of products they evaluated,” said David Kerbel, CEO of Rritual. “Their stamp of approval on our product reinforces what we know: that Rritual products will capture the attention of shoppers on shelves and in e-comm, supporting our anticipated year-one growth.”
This year, ECRM - the international organization that connects retailers with buyers in private, face-to-face meetings - pivoted quickly to facilitate sessions on a new virtual platform. Their most recent virtual program “The Whole Body and Mind Wellness,” marked the first time any ECRM program has curated meetings specifically around wellness lifestyle. The goal of the program was to connect major retailers with brands that support the increased consumer interest in health and fitness, as well as the surge in prioritizing mental, emotional, and spiritual wellbeing.
The official list of award recipients is shared in Drug Store News. In light of the award, Rritual was also invited to participate in a select ECRM program on October 22nd with major retailers ALDI, Costco, Albertsons/Safeway and Amazon.
Launched in 2020, Rritual is guided by a single purpose: to help each and everyone meet the demands of modern life with style and ease through mushroom adaptogens. Rritual makes premium plant-based elixir products in small batches featuring mindfully-selected functional mushrooms and adaptogenic herbs. To help support and achieve an optimal need-state, Rritual offers a range of products to fit every lifestyle. Rritual produces simple mushroom adaptogen products with limited, yet very purposeful and organic ingredients. Most of all, Rritual wants to help people adapt to the strain of modern life and prove that mushrooms and many adaptogenic herbs truly are the world's greatest superfoods. You can learn more about Rritual by visiting www.wearerritual.com.