The oral care market is projected to grow at a CAGR of 5.63% to reach the market size of US$38.072 billion by 2025 from US$27.416 billion in 2019.
Dental and oral health is an essential part of overall health and well-being. Poor oral hygiene causes dental cavities and various gum diseases and is also linked to heart disease, cancer, and diabetes. Good oral and dental hygiene prevent bad breath, tooth decay, and gum disease-and help in keeping the teeth as a person gets older. An unhealthy mouth, especially if having gum disease, may increase the risk of serious health problems such as heart attack, stroke, poorly controlled diabetes, and preterm labor.
The growth of the oral care market is substantiated by the rising awareness among the people regarding oral hygiene and the benefits which come because of it. Moreover, it has also grown because of its ability to improve personal esthetics. The introduction of innovative products in the oral care market is also responsible for driving growth. Electric and battery-powered toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums are some of the newly developed products that are rapidly being adopted by the middle-income and high-income groups.
However, competitive pricing pressure is hampering the growth of the oral care market. To overcome this, strategies like mergers and acquisitions, geographical expansions, and new product development are being implemented by the companies in the market.
The oral care market is highly fragmented with thousands of manufacturers. The players are expanding globally to mirror their customers' requirements. As a result, they are increasingly integrating with other players. The key players include Colgate-Palmolive Company, Procter & Gamble, Unilever plc., GlaxoSmithKline plc., Johnson & Johnson, Koninklijke Philips, and Lion Corporation among others.
Key Topics Covered:
1.1. Market Definition
1.2. Market Segmentation
2. Research Methodology
2.1. Research Data
3. Executive Summary
3.1. Research Highlights
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. Oral Care Market Analysis, By Type
5.4. Dental Floss
6. Oral Care Market Analysis, By Age Group
6.2. 0-3 Years
6.3. 3-12 Years
6.4. 13-19 Years
6.5. 20-59 Years
6.6. 60 Years and above
7. Oral Care Market Analysis, By Gender
8. Oral Care Market Analysis, By Distribution Channel
9. Oral Care Market Analysis, By Geography
10. Competitive Environment and Analysis
10.1. Major Players and Strategy Analysis
10.2. Emerging Players and Market Lucrativeness
10.3. Mergers, Acquisitions, Agreements, and Collaborations
10.4. Vendor Competitiveness Matrix
11. Company Profiles
11.1. Procter & Gamble
11.2. Colgate-Palmolive Company
11.4. GlaxoSmithKline plc
11.5. Johnson & Johnson Services Inc.
11.6. Koninklijke Philips N.V.
11.7. The Himalaya Drug Company
11.8. Dr. Fresh, LLC
11.9. Patanjali Ayurved
11.10. Lion Corporation
11.11. GC Corporation
11.14. Amway Corp
11.15. Young Dental
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