One of Austin’s premier breast reconstruction surgeons, Dr. Potter completed Microsurgery fellowship training at MD Anderson Cancer Center and specializes in DIEP Flap surgery, an advanced breast reconstructive technique which uses patients’ own tissue instead of implants. Offering a variety of innovative cosmetic surgeries and aesthetic treatments, Dr. Potter and her team are dedicated to helping patients embrace self beauty and strength.
With the goal of generating tools that function as efficiently as Dr. Potter’s practice itself, Orange Label developed an ongoing marketing and advertising strategy to provide greater visibility for all that Dr. Potter and her team have to offer patients and women diagnosed with breast cancer. Through the intensive Orange Label Approach, which involves fact-finding research and patient/colleague interviews, the agency translated key insights into distinct brand pillars: excellence, education, empowerment and patient care, and created all-encompassing value statements for each patient audience.
“It’s an honor to work with another innovative healthcare client that puts their patients at the forefront of everything they do,” Orange Label President Rochelle Reiter shares. “Dr. Potter’s vision to treat each patient like family and her dedication to empower and educate women on their breast reconstruction options along their breast cancer journey is truly inspiring. We are so happy to bring her values to life and connect patients across the United States to her practice.”
Establishing Dr. Potter’s practice as a platform for national education and awareness, Orange Label’s Marketing Strategy centers around Dr. Potter’s patient-empowering approach to reconstructive breast surgery. Digital advertising campaigns, including radio and emails, kicked off this month in support of Breast Cancer Awareness and their social media has been redesigned to match the brand’s professional, motivational and educational goals.
ABOUT ORANGE LABEL
As the leading response marketing agency, Orange Label supports clients through strategy, branding, media, design and social. Founded in 1972, the agency specializes in healthcare and retail marketing, working with established brands that are driven by a fearless entrepreneurial mindset. Orange Label helps clients generate engagement with the right target audiences to drive action and create loyal fans. For more information, visit www.orangelabeladvertising.com.