DUBLIN--(BUSINESS WIRE)--The "The United States of America: Whiskey Market and the Impact of COVID-19 in the Medium Term" report has been added to ResearchAndMarkets.com's offering.
This report presents a strategic analysis of the US whiskey market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it.
The purpose of the report is to describe the state of the US whiskey market and to present real and expert-verified information about the volumes, values, dynamics, segmentation and characteristics of consumption, prices, imports, and exports. The report also presents a forecast for the market development in the short and medium term and the impact COVID-19 has and will have on it. In addition, the report presents an elaborate analysis of the main market participants, industry trends and insights, growth and demand drivers and challenges and all other factors, influencing the market development.
The whisky market in United States was equal to 15.19 billion USD (calculated in retail prices) in 2015. Until 2025, the whisky market in United States is forecast to reach 20.75 billion USD (in retail prices), thus increasing at a CAGR of 2.74% per annum for the period 2020-2025. This is a decrease, compared to the growth of about 3.48% per year, registered in 2015-2019.
The average consumption per capita in value terms reached 47.81 USD per capita (in retail prices) in 2015. In the next five years, it grew at a CAGR of 2.75% per annum. In the medium term (by 2025), the indicator is forecast to slow down its growth and increase at a CAGR of 2.01% per annum.
Among the leading trends in the whiskies category are the premiumization and the huge growth and expansion of the segment. As a result, the category is growing in a stable manner, resilient to negative conditions. Although price remains the key purchase criterion, the global whiskey market has witnessed a very strong trend of premiumization, supported by consumers' immense openness to innovation and the increasing popularity of mixology.
The desire for interesting premium products and drinks of a niche variety explains the rising trend among wealthier consumers. Premiumization can also be linked with the fact that consumers aim to cut down on their alcohol intake, which means they can afford to purchase spirits of higher quality.
There has been a robust consolidation on the whiskey market during the last few years, which was partially driven by the large number of new brands emerging on the market. Giant alcohol companies such as Beam Suntory, Brown-Forman, Diageo, and Pernod Ricard have been actively involved in most of the acquisition deals during the last few years, thus making their portfolios' highly diversified with the presence of many specialty brands.
Just some of the examples include the acquisition of bourbon manufacturers Smooth Ambler and Rabbit Hole Whiskey by Pernod Ricard in 2017 and 2019, the purchase of a minority stake in Westward Whiskey by Diageo through Distill Ventures in 2019 and Bacardi's investment in The Teeling Whiskey Company in 2017.
Key Topics Covered:
2. Research Methodology
3. Executive Summary
4. Product Description
5. State of the Global Demographics and Economy
5.1. Characteristics of the Global Demographics in 2015-2019
5.2. Characteristics of the Global Economy in 2015-2019
5.3. Forecast for the Development of the Global Economy in the Short Term
6. Overview, Segmentation and Analysis of the US Whiskey Market
6.1. Volume, Value and Dynamics of the US Whiskey Market in 2015-2019
6.2. Trends and Insights of the US Whiskey Market
6.3. Profiles of the Main Players on the US Whiskey Market
6.4. Five Forces Analysis
6.5. Competitive Landscape on the US Whiskey Market
6.6. Drivers and Challenges That Will Affect the Future Development of the US Whiskey Market
7. Characteristics and Analysis of the US Prices of Whiskey in 2015-2019
7.1. Value Chain Analysis
7.2. Structure of Price Formation
7.3. Value and Dynamics of the Average US Retail Prices of Whiskey in 2015-2019
8. US Foreign Trade Operations of Whiskey
8.1. US Foreign Trade Operations of Whiskey in 2015-2019
9. Overview, Segmentation and Analysis of the Imports of Whiskey to the United States of America
9.1. Volume, Value and Dynamics of the Imports of Whiskey to the United States of America in 2015-2019
9.2. Major Trade Inflows - Segmentation of the Imports of Whiskey to the United States of America by Exporting Countries in 2015-2019
9.3. Average Import Prices of the Whiskey, Imported to the United States of America in 2015-2019
10. Overview, Segmentation and Analysis of the US Exports of Whiskey
10.1. Volume, Value and Dynamics of the US Exports of Whiskey in 2015-2019
10.2. Major Trade Outflows - Segmentation of the US Exports of Whiskey by Importing Countries in 2015-2019
10.3. Average Export Prices of the Whiskey, Exported from the United States of America in 2015-2019
11. Characteristics of the US Consumption of Whiskey per Capita
11.1. Volume, Value and Dynamics of the US Whiskey Consumption per Capita in 2015-2019
12. Forecast for Development of the US Whiskey Market in 2020-2025
12.1. Forecast for Development of the US Whiskey Market in 2020-2025 in Three Possible Scenarios
- Accolade Wines
- Allagash Brewing Company
- Allied Blenders & Distillers
- Arkell's Brewery
- Anchor Brewing Company
- Asahi Breweries
- Bass Brewery
- Bacardi Ltd
- Beam Suntory
- Brown Forman
- Angus Dundee Distillers Plc.
- Pernod Ricard
- Constellation Brands, Inc.
For more information about this report visit https://www.researchandmarkets.com/r/f8vmjg