Casa Don Ramón Enters the U.S. with Must-Have Addition to a Tastemaker’s Bar Cart, Featuring Pierce Brosnan

Luxury collection of top quality tequilas feature precious crystals from Swarovski®, limited number available for purchase

GUADALAJARA, Mexico--()--Casa Don Ramón has long been a leading tequila brand in Mexico known for its decades of expertise in harvesting agave and crafting tequila, and today announced its expanding presence in the United States market with a collectible line of tequila, Tequila Don Ramón Limited Edition, a bespoke, high-end 100% Jalisco Blue Agave tequila, presented in a precious Swarovski® embellished bottle.

Pierce Brosnan, actor, producer, activist and environmentalist, has joined as the face of both Casa Don Ramón, in addition to the Tequila Don Ramón Limited Edition Collection. Mr. Brosnan will act as the brand’s global spokesperson.

“I love the finer things, and Tequila Don Ramon Limited Edition is just that. It takes you on a journey from the luxe packaging, to the first pour, to the initial sip,” said Pierce Brosnan.

The Tequila Don Ramón Limited Edition Collection has been created in a small batch with a limited number available for purchase. Each of the bottles within the collection are meticulously etched with “punta diamante” technology for an unobstructed view of the elixir within. Each collectible bottle will also have a designated number etched on the front face to represent its hierarchy in the production run.

For decades, Casa Don Ramón has been considered best-in-class for its artisan approach to tequila, backed by science & state of the art facilities. The star ingredient, blue agave, found within each collectible bottle takes six years to come to maturity and is harvested by experienced jimadores. Using methods perfected over generations, the jimadores hand select and remove the agave leaves using a sharp bladed tool called the coa, to reveal the piña. Once harvested, piñas are slowly baked over the course of several days to release sweet agave juice. It takes 15 pounds of blue agave to produce one bottle of tequila.

The Limited Edition Collection includes:

  • Tequila Don Ramón Limited Edition Plata: A clear, double-distilled tequila with a bright, clean and herbal aroma. Notes of citrus and minerals. Bottle is embellished with 65 Swarovski crystals, consisting of 28 Xilion Rose crystals on the silver cap and 37 Xilion Rose crystals in Moonlight. 10,000 bottles available for purchase for $250.
  • Tequila Don Ramón Limited Edition Añejo: An amber tequila aged for 12 months in barrels. It can be described as fresh and woody with elegant notes of dried fruit and cooked agave. Bottle is embellished with 115 Swarovski Xilion Rose crystals in Crystal Golden Shadow. 5,000 bottles available for purchase for $349.
  • Tequila Don Ramón Limited Edition Extra Añejo: A double-distilled copper tequila aged for 3 years in barrels. It has a robust body expressed through aromatics including berries, cherry and wood notes, with an elegant pepper finish. Bottle embellished with 178 Swarovski Xilion Rose crystals in Light Colorado Topaz. 5,000 bottles available for purchase for $399.

Jesus Reza, the maestro tequilero and master blender, is certified in the art of fine tequila and rum with four decades in the spirits industry. Mr. Reza oversees the distillation and fermentation process to ensure each batch encapsulates the complex range of flavors and aromas the Casa Don Ramón brand is known for. For Casa Don Ramón, its most distinctive attribute is the smoothing process. For an Extra Añejo it takes three years for Mr. Reza to perfect each bottle, encapsulating the smoothness and high-quality the consumers have come to expect. His unique process includes the selection and processing of raw materials, fusing together art and science to blend a unique product. Whether it be through the handling and treatment of white distillates or by blending tequilas from different types of barrels, he ensures the delivery of a distinctive, signature product.

Casa Don Ramón reached its highly notable status in the Mexican market having been recognized with half a dozen awards and distinctions across its portfolio of tequila and mezcal offerings, including a Silver medal for its Tequila Don Ramón Punta Diamante Reposado at the San Francisco World Spirits Competition.

Most notably in 2020, Casa Don Ramon has received an honor for each product in this new, limited edition collection from The Spirits Business Luxury Masters:

  • Gold Medal in the category of Tequila & Mezcal:
    Extra Añejo Ultra Premium for Tequila Don Ramón Limited Edition Extra Añejo
  • Gold Medal in the category of Tequila & Mezcal:
    Añejo Ultra Premium for Tequila Don Ramón Limited Edition Añejo
  • Silver Medal in the category of Tequila & Mezcal:
    Blanco Ultra Premium for Tequila Don Ramón Limited Edition Plata

For more information on purchasing the Tequila Don Ramón Limited Edition Collection, please visit: www.donramonle.com

About Casa Don Ramón, @CasaDonRamon

Casa Don Ramón was founded in 1996 in Jalisco, Mexico. In 2018, the Casa was acquired by Dialce spirit and beverage family, a subsidiary of the iiDEA Group, also home to Tequila Don Alvaro, Tequila Buen Amigo and Tequila Valerosa. Casa Don Ramón has long been the brand of choice for tequila enthusiasts. With decades of expertise harvesting agave and crafting tequila, it is a trusted and respected industry authority. The brand has an unwavering commitment to and respect for the process, the agave and the land. From field to flute, every step creating Casa Don Ramón products is artfully composed by the maestro tequilero. This results in the spirit that’s known as the tastemaker’s tequila. For more information, visit: www.casadonramon.com

About Dialce

Dialce is the parent company of Tequila Don Ramón. With over 20 years of experience, Dialce is the leading producer of tequila and 100% agave tequila, exporting retail, bulk sale and private-label bottling to over 40 countries at present time. For more information, visit: www.dialce.com

About Swarovski

Swarovski creates a more sparkling world and delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, finished products such as jewelry and accessories, as well as interior design and lighting solutions. Now celebrating its 125th anniversary and run by the fifth generation of family members, the Swarovski Crystal Business has a global reach with approximately 3,000 stores in around 170 countries, more than 28,500 employees, and revenue of about 3.2 billion USD in 2019. For more information, visit: www.swarovskigroup.com

Contacts

Gabie Kur
gabie@gaudrey.com
516-567-3036

Release Summary

Casa Don Ramón reveals its Tequila Don Ramón Limited Edition collection with brand ambassador, Pierce Brosnan.

Contacts

Gabie Kur
gabie@gaudrey.com
516-567-3036