Richard S. Brown and JNBA Financial Advisors Recognized with Barron’s Top 100 Independent Advisors Ranking for Sixth Consecutive Year

List recognizes CEO Richard Brown as top independent advisor in Minnesota, #51 nationwide

MINNEAPOLIS--()--For the sixth consecutive year, JNBA Financial Advisors’ CEO Richard S. Brown has been named to Barron’s list of the Top 100 Independent Advisors. Brown and JNBA are the only Minnesota financial advisor on the list and ranked 51st in the country.

“While Richard and JNBA have been named to this prestigious list for the past six years, this year’s recognition means more than ever before,” says Kim Brown, president of JNBA Financial Advisors. “This time of uncertainty and volatility has compelled us to really look at who we are and why we do what we do. It’s crystal clear that our independence has driven our firm for more than 40 years and has served as our North Star for all aspects of what we do, from our fiduciary responsibility as a Registered Investment Advisor to our fee-only model.”

The Barron’s ranking reflects the volume of assets overseen by the advisors and their teams, revenues generated for the firms, and the quality of the advisors’ practices. “Being recognized by the wealth management industry as one of the top independent firms in the country reinforces our ‘why,’ the value we provide to our clients, especially in today’s unprecedented climate,” Kim Brown says.

JNBA has posted a more-than-96-percent client-retention rate since tracking began in 2001, and its business is continuing to grow and thrive with over $1 billion in assets under management today. The firm’s fiercely independent status and advice driven by advocacy® approach allows JNBA to customize investment strategies to individual client goals, which are implemented by an experienced team and disciplined process, including a review of each portfolio every 10 business days.

The firm’s dedication to being an advocate for its clients, employees, and community has fueled its continued growth, including opening an office in Duluth, Minn., and its expansion of family office services. JNBA’s family office services offer a contemporary model that provides fiduciary oversight and services — from strategy to implementation — for busy, high-net-worth families who are looking to simplify their financial lives, whether they’re C-level executives, business owners, high-profile professional athletes, or other types of families with significant wealth.

JNBA has been named to the Financial Times Top 300 Registered Investment Adviser for five years, and the Forbes 2019 Top Wealth Advisors List ranked Brown 151st out of the top 250 advisors in the country. Also, earlier in 2020, for the 11th consecutive year, the independent firm was named to Barron’s list of the 1,200 top advisors in the country.*


Minneapolis-based JNBA Financial Advisors is an independent fee-only wealth management firm driven to help guide people through life’s most important decisions through an advice driven by advocacy® approach. As a fiduciary, their team delivers customized planning strategies and solutions to optimize clients’ resources through financial life planning and asset management. As a 40+ year-old firm, its advisory structure leverages a team approach, reviewing client portfolios every 10 business days and driving the planning process, including strategy development and implementation with estate, tax, and risk professionals as appropriate. For more information, visit

*As recognized on 9/10/19 & 9/10/18 on Forbes website. As seen in the 6/27/19, 6/28/18, 6/16/16, 6/18/15 and 6/26/14 issues of the Financial Times and in the 7/20/07, 7/11/08, 2/22/10, 2/21/11, 2/20/12, 2/18/13, 2/24/14, 2/23/15, 8/24/15, 3/7/16, 8/29/16, 3/6/17, 9/18/17, 3/10/18, 9/17/18, 3/11/19, 9/16/19, 3/16/20 and 9/14/20 issues of Barron's. Please Note: Limitations: Neither rankings and/or recognitions by unaffiliated rating services, publications, media, or other organizations, nor the achievement of any professional designation, certification, degree, or license, or any amount of prior experience or success, should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if JNBA is engaged, or continues to be engaged, to provide investment advisory services. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers (see link as to participation data/criteria). Unless expressly indicated to the contrary, JNBA did not pay a fee to be included on any such ranking. No ranking or recognition should be construed as a current or past endorsement of JNBA by any of its clients. ANY QUESTIONS: JNBA’s Chief Compliance Officer remains available to address any questions regarding rankings and/or recognitions, including the criteria used for any reflected ranking. Barron’s is a trademark of Dow Jones & Company, Inc. All rights reserved. For complete disclosure information, please visit

The 2014/2015/2016/2018/2019 Financial Times 300 Top Registered Investment Advisors is an independent listing produced by the Financial Times. The FT 300 is based on data gathered from RIA firms, regulatory disclosures, and the FTs research. As identified by the FT, the listing reflected each practice's performance in six primary areas, including assets under management, asset growth, compliance record, years in existence, credentials, and accessibility. Neither the RIA firms nor their employees pay a fee to The Financial Times in exchange for inclusion in the FT 300.


Brian Bellmont, Bellmont Partners
(612) 255-1113,

Release Summary

For the sixth consecutive year, JNBA Financial Advisors’ CEO Richard S. Brown has been named to Barron’s list of the Top 100 Independent Advisors.



Brian Bellmont, Bellmont Partners
(612) 255-1113,