L’Oréal MATRIX Wins 2020 Allure Best of Beauty Breakthrough Award

MATRIX Total Results Dark Envy Shampoo and Red Neutralization Mask

Recognized As Winners In The Coveted Breakthrough Category

NEW YORK--()--MATRIX, the leading professional haircare and hair color company and part of L’Oréal USA's Professional Products Division, is pleased to announce MATRIX Total Results Dark Envy Shampoo and Red Neutralization Mask as winners in the highly coveted Allure Best of Beauty Breakthrough Awards. The Breakthrough category acknowledges products that are truly groundbreaking and first of their kind.

Since 1996, Allure’s Best of Beauty Awards have been known as the beauty-industry gold standard by consumers and beauty professionals alike. Allure editors test over 10,000 products each year to find the best of the best and award 300+ products with a seal that is recognized by 82% of women nationally. For a beauty product to win a prestigious Breakthrough Award, it must be more than a popular, best seller – it must be a revolutionary in the beauty category. These illustrious products must change beauty routines, mindsets, and make an impact in industry. MATRIX Total Results Dark Envy Collection does all three.

MATRIX Total Results Dark Envy Collection is the first shampoo and conditioner on the market with a rich green pigment, scientifically designed to neutralize red undertones in dark brown and black hair. The Dark Envy Red Neutralization Mask Results provides instant neutralization of red undertones in under 5 minutes. With the introduction of Dark Envy, MATRIX Total Results continues its “color obsession”, offering color care maintenance for all, regardless of shade or texture. Total Results now offers color maintenance toning solutions for hair color levels 1-10 and up (black to platinum blonde hair color) – which is no small feat!

MATRIX Total Results Dark Envy Shampoo retails for $14.00 and the MATRIX Total Results Red Neutralization Mask retails for $24.00. Products are available on Ulta.com, Amazon.com, and SalonCentric.com.

About MATRIX:

MATRIX, the leading professional haircare and haircolor company in the United States, is part of L’Oréal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips.

Contacts

For additional information:
Natalie Nudo at Paul Wilmot Communications
T: (212) 206-7447
E: nnudo@paulwilmot.com

Contacts

For additional information:
Natalie Nudo at Paul Wilmot Communications
T: (212) 206-7447
E: nnudo@paulwilmot.com