NORTH PALM BEACH, Fla.--(BUSINESS WIRE)--Labeling herself as the most “unlikely” fitness center owner, Neiman Marcus Human Resources Executive and self-proclaimed yo-yo dieter Lianne Deitch believes being the first Florida franchisee of Journey 333 Fitness (Journey) is the smartest decision of her life. The unique fitness facility is scheduled to open in North Palm Beach this Fall.
“Most people think I’m insane opening up a new facility in the midst of a pandemic and in an already crowded industry,” she admits. “However, I’ve personally tried every diet and every fitness concept available, and I know that nothing like this exists in Florida.”
The Journey 333 Fitness difference, according to Deitch, is a core culture where all the coaches know each member by name and provide an unwavering support of their unique goals through personalized fitness plans, guidance in nutrition and motivational encouragement throughout their journey.
“Most gyms want you to sign up and never show up,” she explains. “We call those ‘sleeping giants’ and at Journey Fitness those aren’t allowed. We will call you, knock on your door, do whatever it takes to make sure you follow through and achieve your plan.”
Starting today, the new franchise, located in the Crystal Cove Plaza at 1201 US-1, North Palm is offering Founding Memberships on social media. A variety of virtual activities, drawings for free one-year memberships and other giveaways, are being offered for early Journey members who sign up online www.LoveYourFitnessJourney.com.
During the first year, Deitch says she expects to hire an estimated 10 fitness instructors and other staff. She also plans to become an integral part of the surrounding neighborhood. Ultimately, she hopes to open at least four additional locations throughout Florida.
Journey 333 Fitness currently operates four New York locations in Horseheads, Corning, Sayre and Ithaca and one in Columbia City, Indiana.