KAILUA-KONA, Hawaii--(BUSINESS WIRE)--Cyanotech® Corporation, (Nasdaq Capital Market: CYAN), a world leader in microalgae-based, high-value nutrition and health products, announced that Charles (C.J.) Hartmann has joined Cyanotech as the company’s new Senior Sales and Marketing Director effective July 20, 2020. He fills a new position that the company deemed necessary in order to continue fueling growth and provide seasoned guidance.
Commenting on the hiring, Cyanotech’s Vice President and General Manager, Matt Custer, said, “We are pleased to have C.J. join us in this role as we continue to grow Cyanotech and our Nutrex Hawaii finished goods brands. His more than 20 years’ experience in sales and marketing, 10 years of which were in the supplement industry, brings valuable experience to our organization. His industry expertise includes developing and implementing comprehensive business and marketing plans, consumer research, new product development and execution, and national and global sales growth management.”
Mr. Hartmann was VP of Sales & Marketing from 2016 for ecoNugenics, Inc. based in Santa Rosa, California. Previously, he was the Senior Director of Sales Planning and Marketing for Metagenics, Inc., also based in California. Before that, he began his career in various sales and marketing positions at VitaSoy USA and Dole Fresh Vegetables. His education includes an MBA from Boston University.
"I'm excited to join the Cyanotech and Nutrex Hawaii team, with their category-leading products, Hawaiian Spirulina® and BioAstin® Hawaiian Astaxanthin®,” Mr. Hartmann said. “Our efforts to reach more consumers with these high-quality nutritional supplements will help us achieve our mission of ‘Fulfilling the promise of WHOLE HEALTH through Hawaiian microalgae.’"
About Cyanotech® — Cyanotech Corporation, a world leader in microalgae technology for over 30 years, produces BioAstin® Hawaiian Astaxanthin® and Hawaiian Spirulina Pacifica®. These all natural, dietary ingredients and supplements leverage our experience and reputation for quality, building nutritional brands which promote health and well-being. The Company’s mission is to fulfill the promise of whole health through Hawaiian microalgae. Cyanotech’s BioAstin® offers superior antioxidant activity which supports skin, eye and joint health, as well as recovery from exercise*. Cyanotech’s Spirulina products offer nutrition that supports cardiovascular health and immunity*.
All Cyanotech products are produced from microalgae grown at our 96-acre facility in Kona, Hawaii using patented and proprietary technology and are Generally Recognized as Safe (GRAS) for use in food products. Cyanotech sells its products direct to consumers at retail locations in the United States and online at www.nutrex-hawaii.com and also distributes to dietary supplement, nutraceutical and cosmeceutical manufacturers and marketers. The Company is regulated by the FDA. Visit http://www.cyanotech.com for more information.