CAMBRIDGE, Mass.--(BUSINESS WIRE)--Hopjump, a Kendall Square-based travel company, has acquired SmarterTravel Media from Tripadvisor. SmarterTravel Media consists of eight travel-focused brands; the acquisition solidifies and secures Hopjump’s positioning in the travel industry.
“The travel industry has taken a hit, but it will absolutely come back. Hopjump is taking a long approach on travel, and this acquisition positions us to engage further with our customers to ensure that they can make educated decisions on where, when, and how to travel," says Jordan Staab, Co-Founder and President, Hopjump. "Now, more than ever, people are looking for information and guidance on how to travel in 2020 and beyond. The addition of the SmarterTravel portfolio positions us to serve all types of 21st-century travelers.”
According to the Transportation Security Administration, travel is steadily picking up again. Hopjump believes that while the way people travel has changed, it will always be part of our culture. The planning phase and need for local/correct information will become more important post-COVID.
The media brands being acquired are:
Hopjump launched into travel two years ago and currently has more than 60,000 members. They also offer members an annual subscription plan, Hopjump Plus, that unlocks access to exclusive wholesale pricing at over 170,000 hotels in 185 countries. Hopjump is backed by Cambridge-based Link Ventures, and was launched out of Cogo Labs, Link Ventures' award-winning incubator.
Hopjump is a digital marketing company and leading provider of personalized travel recommendations and targeted travel content to US consumers. The Company’s proprietary algorithms go beyond keyword search to provide a high-performance marketing channel to reach both consumer and business travelers. Hopjump was formed from Cognius, a leading deliverer of targeted digital content to more than 20 million Americans, across more than a dozen properties.