Owlet Launches Entirely Redesigned Smart Sock, Giving Canadian Parents What They Really Want - Peace of Mind

The Smart Sock that has helped more than one million parents keep their babies safe is all-new and better than ever

TORONTO--()--Parents spoke, and Owlet listened. After five years of product development and feedback from thousands of parents, today Owlet Baby Care is launching the third generation of its award-winning Smart Sock baby monitor. The new Smart Sock 3 tracks the information that really matters - baby’s heart rate and oxygen level - to let parents know when their baby needs them most.

Owlet’s completely redesigned Smart Sock 3 now fits smaller newborns and larger babies, from 5lbs to 30lbs, allowing parents to track tiny babies as soon as they come home from the hospital. The new Smart Sock 3 continues to track the baby’s heart rate and oxygen through gentle motion, with an improved tracking frequency of 97% during an 8-hour session. Enhanced wireless charging now delivers a fully charged Smart Sock in just 90 minutes, with a battery life of 16 hours. The Smart Sock 3 also has an improved Bluetooth range and allows parents to snooze Base Station notifications for more customized monitoring.

“We care about keeping every baby safe and every parent sane. Parents of newborns should be able to sleep soundly knowing their baby is okay,” says Kady Srinivasan, Owlet’s Chief Marketing Officer. “We designed the Smart Sock to help parents get their life and freedom back. Since the launch of our very first Smart Sock, we have tracked over 600,000 babies and more than one million parents have credited Owlet with helping them keep their babies safe.”

“As a company, Owlet is constantly striving to do better, which is what inspired us to create the newest Smart Sock 3,” says Zack Bomsta, Owlet’s Chief Technology Officer and Co-Founder. “Based on real feedback from parents, we’ve redesigned the Smart Sock with updated technology and product enhancements like greater size flexibility, better accuracy and nuanced notification settings. It’s more user friendly and we believe it will become must-have for all parents.”

To celebrate the new product launch, Owlet has teamed up with renowned childcare expert and Hollywood nanny, Connie Simpson, commonly known as “Nanny Connie,” who has used Owlet’s Smart Sock with many of her celebrity clients like Jessica Biel and George Clooney. “Those first few months of your baby’s life can be an incredibly overwhelming and anxious time for new parents,” says Nanny Connie. “I’ve seen first-hand how the Owlet Smart Sock provides parents with peace of mind, knowing Owlet is monitoring what really matters.”

Since its introduction seven years ago, 96% of parents using the Smart Sock say that they’ve felt less anxious, and 94% of parents have reported better sleep quality while using the Sock on their baby.

The third generation Smart Sock is available beginning today for $399 at Owletcare.ca and will be rolling out to major retailers, including Indigo and Best Buy, over the next few weeks. To purchase or learn more, go to owletcare.ca.

About Owlet Baby Care
Founded in 2015, Owlet is a Utah-based technology company passionate about empowering parents with technology that enhances their parenting journey. By building intelligent technology for parents and babies, Owlet aims to give parents peace of mind and vital information, allowing them to be the best parent possible. Anchored by the paradigm-shifting Smart Sock, Owlet offers an ecosystem of smart nursery products across the United States, Canada, UK and Australia.

Contacts

Talk Shop
Kelsi Tsatouhas
Owlet@talkshopmedia.com

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Contacts

Talk Shop
Kelsi Tsatouhas
Owlet@talkshopmedia.com