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The client is an online healthcare provider based in the US that works to help women with fertility issues. It was reliant on standalone marketing and web applications to drive patient engagement. With increasing diversity in the customer base, the client found it difficult to reach out to target customers. As such, they wanted to streamline communication, standardize marketing technologies, and enhance customer experience. They sought the help of Infiniti’s research experts for their expertise in offering marketing solutions.
Other key objectives of the engagement were:
- Objective 1: To transition from traditional and digital marketing
- Objective 2: To achieve better results from digital marketing campaigns on a tight budget
- Objective 3: To personalize marketing initiatives according to their customer demographics
With the rising demand for remote monitoring services, and as marketing becomes more challenging, online healthcare providers need to look into digital marketing solutions. Request a FREE proposal to know how industry experts at Infiniti Research can help you enhance reach and personalize messaging.
Infiniti’s research experts prepared a guide with quantitative and qualitative questions to gain insights about marketing initiatives from the top online healthcare providers. The experts selected small representative audiences and conducted demo campaigns across all channels, as part of the marketing services engagement. They also helped the client gather relevant insights into the HIPAA privacy rule and recommended a customized goal-based-budget for marketing.
Business impact of the marketing service solutions for the online healthcare service provider:
With the advisory from Infiniti’s research experts, the company was able to personalize marketing approaches for their patients and drive patient engagement.
By leveraging our marketing service engagement, the online healthcare provider was also able to:
- Enhance patient experience
- Personalize marketing approaches
- Attract 250+ new customers in six months
- Integrate highly targeted online and offline tactics to engage with their patients
- Make major savings on their marketing budget
- Act in accordance with HIPAA rules and safeguard user confidentiality
- Increase profits by 20% and achieve 15X increase in leads
For in-depth guidance and advisory on marketing services solutions and maximizing lead conversions, request more info here.
About Infiniti Research
Established in 2003, Infiniti Research, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us