Worldwide Licensed Sports Merchandise Industry to 2025 - Featuring Nike, Under Armour & Puma Among Others -

DUBLIN--()--The "Global Licensed Sports Merchandise Market - Growth, Trends and Forecasts (2020 - 2025)" report has been added to's offering.

Global Licensed Sports Merchandise Market is anticipated to grow at a CAGR of 5.5% during the forecast period (2020-2025).

The market growrth is attributed by the growing enterntainmaent industry, where sports is marketed as a major entertainment type through different digital platforms.

The growth and expansion of ecommerce has also played an important role in the growth of the market.Online buying provides the previlage of selecting your favorite products at a better price at a same quality with more convenience. Enormous global marketing campaigns have been credited with contributing to the growth of the industry.

Companies Mentioned

  • Nike Inc.
  • Under Armour, Inc.
  • Puma SE
  • Adidas AG
  • Li Ning (China) Sports Goods Co., Ltd
  • VF Corporation
  • GIII Apparel Group, Ltd.
  • DICKS Sporting Goods Inc.

Key Market Trends

Increased Sports Participation

There is a growth in participation of sports in the last decade owing to the growing health consciousness leading to increased physical activity coupled with the demad for more entertainment. The geographical expansion of different sports to various regions and the growing media coverage for different sports has also boosted the market growth. The initiation of multiple sporting leagues and increased fan participation has made the sports sector a powerhouse of unmapped avenues and countless opportunities.

The involvement of youth right from the beginning will ensure that the Sports Industry continues to grow. As the increasing population is part of the working class, a significant share among them are more likely to engage in sports and fitness as a part of recreational activity which is again, associated with the changing lifestyle patterns. Endurance sports have also paved a strong platform for enthusiast to grasp the varieties in sports goods, thereby accelerating the market.

North America Holds A Prominent Share

The sports merschandise market is at a stagnant stage. The regoiokn holds a prominent share in the market. Growing popularity of various games in the region amd the partcipation from the youth has propelled the market growth. Access to the goods also drives consumption in the region. The ease of access is inextricably tied to smartphones empowering consumers with an on-the-go tool that knows no boundaries. The increased visibility of games through different medias has been central to market growth for the last several years. Celebrity endoresements are still a major way of brand promotions. Nike is doing collaborations with designer icon Virgil Abloh. Adidas has singer Beyonce designing shoes and clothes. Puma has movie star Selena Gomez wearing its brand and posting about it on her Instagram account.

Key Topics Covered:


1.1 Study Deliverables and Study Assumptions

1.2 Scope of the Study



3.1 Market Overview


4.1 Market Drivers

4.2 Market Restraints

4.3 Porter's Five Forces Analysis

4.3.1 Threat of New Entrants

4.3.2 Bargaining Power of Buyers/Consumers

4.3.3 Bargaining Power of Suppliers

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry


5.1 By Type

5.1.1 Apparel

5.1.2 Footwear

5.1.3 Backpacks

5.1.4 Caps

5.1.5 Others

5.2 By Distribution Channel

5.2.1 Specialty Stores

5.2.2 Online Channels

5.2.3 Others

5.3 Geography

5.3.1 North America

5.3.2 Europe

5.3.3 Asia Pacific

5.3.4 South America

5.3.5 Middle East and Africa


6.1 Most Active Companies

6.2 Most Adopted Strategies

6.3 Market Share Analysis

6.4 Company Profiles


For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900