CRANBURY, N.J.--(BUSINESS WIRE)--Medical Economics®, a multimedia platform that provides resources for physicians that include practice management tips, health technology and expert voices, announces that its article “Hidden Costs: How Bias Harms Patient Care And How Doctors Should Respond” was named a National Gold Award winner of the American Society of Business Publication Editors’ (ASBPE) Azbee Awards of Excellence. The article also received a Gold Award in the Heartland regional category.
“We are extremely proud to be recognized by the Azbee Awards of Excellence on both regional and national levels,” said Mike Hennessy Jr., president and CEO of MJH Life Sciences™. “This recognition among top industry professionals is truly an honor, and it demonstrates our team’s passion for excellence in creating timely and pertinent content for our readers.”
Written by Jeffrey Bendix, senior editor of Medical Economics®, “Hidden Costs” examines how “implicit bias” — the unconscious assumptions people make about one another — affects doctors’ care decisions, and contributes to unequal health outcomes in a country where the majority of doctors are white males. It looks at steps health care institutions are taking to combat implicit bias, and provides recommendations to doctors for recognizing when it occurs and how to minimize its effect on care decisions.
“Racial disparities are front and center in the national consciousness right now, and that includes health care,” said Chris Mazzolini, editorial director of Medical Economics®. “This story looks at the leading research and explores how unconscious biases can affect the physician-patient relationship and, most importantly, provides ways for physicians to challenge their biases and ensure that physicians are providing all patients with the care they deserve.”
The Azbees honor the best in business-to-business media (B2B), recognizing outstanding work by B2B, trade, association and professional publications. As one of the most competitive award programs in the trade media industry, the Azbees highlight editorial, online and design excellence in magazines, newsletters and digital media. The 2020 program received more than 1,000 entries in 63 categories.
For more information on the 2020 Azbee Awards, click here.
About Medical Economics®
Medical Economics® is a multimedia platform that provides physicians with expert advice, shared experiences, tools and resources to succeed in today’s practice environment. As the highest-ranked practice management publication in the market, Medical Economics® covers topics including primary care, the business of medicine, health information technology and more. Medical Economics® is a brand of MJH Life Sciences™, the largest privately held, independent, full-service medical media company in North America dedicated to delivering trusted health care news across multiple channels.