COVID-19: Significant Shift in Strategy of Whiskey Market 2020-2024 | Demand for Premium Single Malt Whiskey to Augment Growth | Technavio

Technavio has announced its latest market research report titled Global Whiskey Market 2020-2024 (Graphic: Business Wire).

LONDON--()--Technavio has been monitoring the whiskey market and it is poised to grow by USD 23.37 billion during 2020-2024. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. Download a Free Sample Report

The market is concentrated, and the degree of concentration will decelerate during the forecast period. Allied Blenders and Distillers Pvt. Ltd., Bacardi Ltd., Beam Suntory Inc., Brown-Forman Corp., Constellation Brands Inc., Davide Campari-Milano Spa, Diageo Plc, LVMH Moët Hennessy - Louis Vuitton, Pernod Ricard SA, and William Grant & Sons Ltd. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

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Demand for premium single malt whiskey has been instrumental in driving the growth of the market.

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.

Whiskey Market 2020-2024: Segmentation

Whiskey Market is segmented as below:

  • Product
    • Scotch Whiskey
    • American Whiskey
    • Canadian Whiskey
    • Irish Whiskey
    • Others
  • Distribution Channel
    • Off-trade
    • On-trade
  • Geographic Landscape
    • North America
    • Europe
    • APAC
    • South America
    • MEA

To learn more about the global trends impacting the future of market research, download a free sample:

Whiskey Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The whiskey market report covers the following areas:

  • Whiskey Market Size
  • Whiskey Market Trends
  • Whiskey Market Analysis

This study identifies increased marketing and advertising campaigns as one of the prime reasons driving the whiskey market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Whiskey Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will assist whiskey market growth during the next five years
  • Estimation of the whiskey market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the whiskey market
  • Analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of whiskey market vendors

Table of Contents:

Executive Summary

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Scotch Whiskey - Market size and forecast 2019-2024
  • American Whiskey - Market size and forecast 2019-2024
  • Canadian Whiskey - Market size and forecast 2019-2024
  • Irish Whiskey - Market size and forecast 2019-2024
  • Other Whiskey - Market size and forecast 2019-2024
  • Market opportunity by Product

Market Segmentation by Distribution Channel

  • Market segments
  • Comparison by Distribution channel
  • Off-trade - Market size and forecast 2019-2024
  • On-trade - Market size and forecast 2019-2024
  • Market opportunity by Distribution channel

Customer Landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity by geography

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Allied Blenders and Distillers Pvt. Ltd.
  • Bacardi Ltd.
  • Beam Suntory Inc.
  • Brown-Forman Corp.
  • Constellation Brands Inc.
  • Davide Campari-Milano Spa
  • Diageo Plc
  • LVMH Moët Hennessy - Louis Vuitton
  • Pernod Ricard SA
  • William Grant & Sons Ltd.


  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Release Summary

The Global Whiskey Market will grow by USD 23.37 bn during 2020-2024


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200