Using AI, the company, owned by two engineer brothers, used infrared body scanners and data from thousands of body measurements to create an online tool that eliminates the need for store visits, guesswork and corrections. The sizing questionnaire includes 12 straightforward inquiries to generate custom garment measurements, patterns, cuts and fit preferences, all on their online platform.
“We wanted to make the traditional art of tailoring smarter,” says co-founder Jean-Sebastien Siow. “We thought, ‘How do we operationalize, make this efficient, and eliminate the errors and guesswork?’”
With its combined design tool and online fitting technology, the company is now able to deliver a perfectly-tailored suit, tuxedo or dress shirt 95% of the time, says Siow.
“A website so easy - so beautiful...you can get started and build your own custom suit.” - CTV Wedding Showcase
HOW IT WORKS
The Suitablee website offers customers the option to click on the “Create Your Own Size” button and answer 12 questions, ranging from height measurements to the client’s typical posture. They can then use the state-of-the-art design tool, which includes hundreds of fabrics and designs, to further customize their suit. When complete, the order is placed, and the data is used to tailor the garment according to the precise specifications. The suit is then shipped and delivered within four weeks.
“We wanted to simplify it,” says Siow. “We can serve someone in Miami just as well as we can serve someone in L.A., without having to send a professional to take measurements.”
And the fit is guaranteed–if it isn’t perfect, Suitablee will alter or remake customers’ first shirt or suit free of charge. “The vision for the company was to make custom suits accessible online for anybody in North America at a price that was affordable,” says Siow. “We now have a wealth of knowledge and data with respect to serving our customers.”
Suitablee’s head office and showroom is based in Montreal, but they serve customers almost exclusively online. To check out the free online sizing tool or if you have any questions, go to https://suitablee.com/ or call 1-855-979-SUIT.