Global Marketing Resource Management Market Study (2020 to 2026) - Featuring Workfront, Teradata & SAS Institute Among Others -

DUBLIN--()--The "Global Marketing Resource Management (MRM) Market Analysis 2020" report has been added to's offering.

The Global Marketing Resource Management (MRM) market is expected to reach $6.56 billion by 2026 growing at a CAGR of 13.8% from 2018 to 2026.

Marketing resource management is a software used to proficiently deal with customers, related technology & operations like production, planning and design of marketing process. Rise of MRM applications have helped enterprises with their planning and budgeting. By utilizing functionalities including planning and budgeting, marketing departments can design their budgets, specify the cost types, and period closeouts among others.

Increasing adoption of cloud-based MRM services and high need for ensuring brand and regulatory compliance are propelling the market growth. However, upfront cost associated with new systems is restraining the market growth.

Based on deployment type, the on-premises segment is going to have a lucrative growth during the forecast period owing to associated benefits of configuration and multiple customization options and less vendor dependency.

The key vendors mentioned are Workfront, Inc., Teradata Corporation, SAS Institute, Inc., SAP SE, Oracle, Inc., North Plains Systems Corp., Microsoft Corporation, Infor, Inc., IBM Corporation, Adobe Systems, Inc, HCL Technologies, BrandMaker GmbH, Aprimo, Broadridge and Allocadia.

Key Questions Answered in this Report:

  1. How this market evolved since the year 2016
  2. Market size estimations, forecasts and CAGR for all the segments presented in the scope
  3. Key Market Developments and financials of the key players
  4. Opportunity Analysis for the new entrants
  5. SWOT Analysis of the key players
  6. Fastest growing markets analyzed during the forecast period

Key Topics Covered:

1 Market Synopsis

2 Research Outline

2.1 Research Snapshot

2.2 Research Methodology

2.3 Research Sources

2.3.1 Primary Research Sources

2.3.2 Secondary Research Sources

3 Market Dynamics

3.1 Drivers

3.2 Restraints

4 Market Environment

4.1 Bargaining power of suppliers

4.2 Bargaining power of buyers

4.3 Threat of substitutes

4.4 Threat of new entrants

4.5 Competitive rivalry

5 Global Marketing Resource Management (MRM) Market, By Services

5.1 Introduction

5.2 Training, Support, and Maintenance

5.3 Consulting and Implementation

6 Global Marketing Resource Management (MRM) Market, By Solutions

6.1 Introduction

6.2 Planning and Spend Management

6.3 Performance Management

6.4 Marketing Reporting and Analytics

6.5 Marketing Asset Management

6.6 Creative Production Management

6.7 Channel Marketing Management

6.8 Capacity Planning Management

6.9 Brand and Advertising Management

6.10 Financial Management

6.11 Project Management

7 Global Marketing Resource Management (MRM) Market, By Deployment Type

7.1 Introduction

7.2 Cloud

7.3 On-Premises

8 Global Marketing Resource Management (MRM) Market, By Organization Size

8.1 Introduction

8.2 Small and Medium-sized Enterprises (SMEs)

8.3 Large Enterprises

9 Global Marketing Resource Management (MRM) Market, By End User

9.1 Introduction

9.2 Travel and Hospitality

9.3 Manufacturing

9.4 Public Sector

9.5 Mining

9.6 Information Technology (IT) and ITeS (Information Technology Enabled Services)

9.7 Marketing Agencies

9.8 Telecommunications

9.9 Media and Entertainment

9.10 Healthcare and Life Sciences

9.11 Energy and Utilities

9.12 Education

9.13 Consumer Goods and Retail

9.14 Construction

9.15 Banking, Financial Services, and Insurance (BFSI)

9.16 Automotive

9.17 Apparel

10 Global Marketing Resource Management (MRM) Market, By Geography

10.1 Introduction

10.2 North America

10.3 Europe

10.4 Asia Pacific

10.5 South America

10.6 Middle East & Africa

11 Strategic Benchmarking

12 Vendors Landscape

12.1 Workfront, Inc.

12.2 Teradata Corporation

12.3 SAS Institute, Inc.

12.4 SAP SE

12.5 Oracle, Inc.

12.6 North Plains Systems Corp.

12.7 Microsoft Corporation

12.8 Infor, Inc.

12.9 IBM Corporation

12.10 Adobe Systems, Inc.

12.11 HCL Technologies

12.12 BrandMaker GmbH

12.13 Aprimo

12.14 Broadridge

12.15 Allocadia

For more information about this report visit

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900