Global Yoga Mat Market (2019 to 2026) - Opportunity Analysis and Industry Forecast -

DUBLIN--()--The "Yoga Mat Market by Material, End User and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026" report has been added to's offering.

The global yoga mat market was valued at $13.3 billion in 2018, and is anticipated to reach $23.2 billion by 2026, with a CAGR of 7.1% during the forecast period.

Yoga mata are fabricated from various materials such as polyvinyl chloride (PVC), thermoplastic elastomers (TPE), cotton, jute, rubber, and polyethylene (PE) are available in the market. Yoga mats are commonly available in rectangular shape, however, some of the yoga mats offered by manufacturers come in hourglass or oval shape.

The growth of the global yoga mat market is majorly driven by an alarming rise in the prevalence of obesity, especially in urban areas. Furthermore, increase in investments According to the WHO, there has been a startling increase in the number of obese people worldwide. Obesity is associated with numerous health complications and disorders such as cardiovascular diseases, diabetes, and hypertension. Hence, increase in number of individuals practicing yoga and rise in fitness consciousness have significantly boosted the demand for yoga mat.

Furthermore, rise in number of yoga studios and health & fitness clubs across the globe and their promotional efforts has resulted in rise in number of yoga practitioners, which, in turn, is expected to propel the growth of the global market. Upsurge in investment in R&D to enhance characteristics, usability, effectiveness, and comfort of yoga mats is anticipated to propel the market growth.

Yoga is witnessing increasing popularity in India and the U.S. as an effective way of staying healthy, which is expected to contribute to the growth of yoga mat market in majority of developed and developing countries.

Key Benefits

  • The study provides an in-depth analysis of the global yoga mat market, with current and future trends to elucidate the imminent investment pockets in the market.
  • Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
  • The report provides information regarding drivers, restraints, and opportunities with impact analysis.
  • A quantitative analysis of the current market and estimation for the same from 2018 to 2026 is provided to showcase the financial competency of the market.
  • Porter's five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
  • Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
  • Competitive intelligence highlights the business practices followed by the leading market players across various regions.

Key Findings

  • By material, the cotton/jute segment is estimated to witness the fastest growth, registering a CAGR of 7.9% during the forecast period.
  • Depending on end user, the household segment is expected to dominate the market for yoga mat, globally, holds 57.1% of share in the market.
  • In 2018, by distribution channel, the specialty stores segment held the highest share, accounts 53.71% of the global yoga mat market share.
  • In 2018, the U.S. was the most prominent market globally, and is expected to grow at a significant CAGR throughout the forecast period.

Market Dynamics


  • Surge in demand for yoga mats from emerging markets
  • Increase in obese population
  • Increase in government initiatives to promote healthy lifestyle


  • Rise in issues associated with yoga mats


  • Product innovation and inclination toward mats made from natural materials

Companies Mentioned

  • Manduka
  • Jade Fusion
  • prAna
  • Hugger Mugger
  • Adidas
  • Lululemon Athletica
  • Ecoyoga
  • Aurorae Yoga LLC
  • Eupromed
  • Yaazhtex.

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900