LONDON--(BUSINESS WIRE)--Quantzig, a premier analytics services provider, today announced the addition of a new article – ‘Is Competitor Analytics the New Recipe for CPG Success? ’ to its article series that analyzes the role of customer analytics in CPG.
We can help you identify and analyze new market segments, competitive threats, and acquisition targets to help shape your next move. Request a FREE proposal to get started.
The CPG industry is rife with new opportunities for business leaders who are ready to embrace analytics to drive change. It’s no surprise that more and more CPG companies are expanding analytical investments to tap into new market opportunities. But considering today’s competitive business scenario, gaining a holistic view of the competitive landscape has never been more crucial for CPG companies. Analyzing the competitors’ strategies can help businesses to better understand their competitors, their product portfolio, and marketing strategies, which may reveal new growth opportunities. Though not a business mandate, analyzing your competitors’ strategies can help you achieve your goals by connecting with customers and understanding their needs.
Competitor Analytics Value Proposition for the CPG Industry
- Proactive identification of new opportunity areas
- AI-powered competitor price tracking solutions to monitor and track competitors’ pricing strategies
- Advanced social listening solutions to monitor and track brand mentions and customer interactions
Would you like to learn more about this topic? Take a look at these articles from our expert series:
- Customer Insights and Analytics: How Quantzig Can Help CPG Companies Recover from The Coronavirus Crisis
- Responding to The Crisis: 3 Key Use Cases for Web Crawling and Scraping in The CPG Industry
At Quantzig, we analyze the current business scenario using real-time dashboards to help CPG companies operate more efficiently. Our ability to help performance-driven organizations realize their strategic and operational goals within a short span using data-driven insights has helped us gain a leading edge in the analytics industry. Whether you’re a data-savvy, well-established CPG company or a relatively new, mid-sized firm with a partial understanding of the power of data, we can help you leverage competitor analytics solutions to help you achieve your business goals. We offer end-to-end competitor tracking solutions including competitor price monitoring, competitive price optimization, competitor analysis, distribution assessments, and product portfolio monitoring.
What are the key trends, challenges, and opportunities that may affect your business in 2020? Speak to our experts for immediate and comprehensive industry insights.
“Our comprehensive portfolio of competitor analytics solutions focuses on helping clients analyze the competitive landscape to make effective pricing decisions for higher revenue and ROI,” says a competitor analytics expert at Quantzig.
Benefits of Competitor Analytics
1: Real-time competitor price monitoring
2: Competitive price optimization
3: Product portfolio tracking
As CPG companies grow and evolve, there is a pressing need to refine their business strategies and pricing tactics to ensure they are in-line with market developments. Competitor analytics has now turned out to be a critical disruptor that is expected to have a profound impact on the growth of CPG companies as they prepare to recover and thrive in the ‘new normal’. Request FREE demo to discover how our seasoned analytics experts can help you.
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal