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The client is a packaged food manufacturer based out of the United Kingdom. Changing consumer preferences and rising need for higher standards and traceability increased challenges for the client in meeting their customers’ demands. Also, owing to the increasing number of regulations, the client faced difficulties in remaining compliant and delivering safe, affordable, and healthy food to consumers. Besides, the client faced challenges in scaling up production based on market demand. Consequently, the company witnessed a huge decline in profits and started losing ground to its competitors. The client, therefore, wanted to stay current with the industry, competitive, and macroeconomic trends. They chose to partner with Infiniti Research to leverage their expertise in offering market intelligence solution.
During the COVID-19 crisis, it is critical for companies in the packaged food industry to take calculative and well-executed measures to ensure business continuity in the long run. Request a free proposal to know how industry experts at Infiniti Research can help packaged food companies to plan and create comprehensive action plans to navigate the crisis. Contact us here.
In the initial phase of the engagement, the experts gained insights into the packaged food industry, developed a baseline understanding of the entire value chain and specified products. In the second phase of the engagement, the experts identified the various manufacturing technologies being implemented by the client’s key competitors and the main technology providers providing these solutions. Besides, comprehensive profiles of each technology provider were prepared.
In the third phase, the experts at Infiniti Research conducted extensive primary research by conducting numerous interviews with key participants within the supply side of the value chain. Analysts also conducted extensive secondary research through a complete review of secondary sources of information such as inputs from industry experts and trade journals, annual reports, and in-house research reports.
Business impact of the market intelligence solution for the packaged food industry client
By partnering with Infiniti Research, the client was able to witness an increase in sales by 33% and save 25% on operating costs.
The packaged food industry client was also able to:
- Adjust their strategies and product development initiatives
- Remain compliant and deliver safe, affordable and healthy packaged foods to consumers
- Keep pace with the packaged food industry trends through an in-depth understanding of the market forces and competitive landscape changes
- Understand the market potential for new products, identify new markets for existing products, and scale-up production requirements by managing supply chain complexities
For an in-depth market analysis on how COVID-19 will impact the packaged food market and data-driven insights to plan your next moves, request more info here.
About Infiniti Research
Established in 2003, Infiniti Research, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us