LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has partnered with several global companies across industries to help meet their strategic objectives and implement seamless route-to-market strategies through turnkey solutions. Their latest success story outlines the key business challenges faced by a fashion retailer and explains how the client leveraged target market segmentation to combat these roadblocks. Request a complimentary proposal to learn more about Infiniti’s target market segmentation.
The nature of the fashion retail industry has changed dramatically over the past few years, so have the expectations of customers. Modern customers value brands that identify their individual needs and meet their rising expectations. As such, retailers need to adopt a more personalized strategy to drive foot traffic and grow share-of-wallet. This is where Infiniti steps in with its best-in-class target market segmentation analysis. Through target market segmentation, brands can improve return on investment through a buyer-based marketing strategy.
The global effort to contain the coronavirus through a succession of lockdowns across countries has affected most sectors, including the fashion retail sector. Contact us to learn how Infiniti can help fashion retailers across the globe assess the business impact of the coronavirus outbreak and plan for business revival post-COVID-19.
Business Challenges Faced:
The client is a fashion retailer based out of North America. The company has 30+ outlets in and around North America. Traditional demographic segmentation methods were longer helping the client in addressing the needs and requirements of various groups. Also, the company had limited resources to spend on marketing. The client, therefore, wanted to gain an understanding of their customer database taking into account individual customer profiles, behavior, and transaction history. Also, they wanted to create a tailored marketing approach across different channels and offline promotional activity across all retail stores. The main objective was to move away from generic promotional offers to a targeted approach based on an improved understanding of customers. The client approached the experts at Infiniti Research to leverage their expertise in offering target market segmentation analysis.
The COVID-19 crisis has accelerated the need for significant changes in the fashion retail industry. Request more info to learn how our experts can help fashion retailers to survive the crisis and ensure business continuity.
The Solution Offered: Infiniti’s target market segmentation involved gathering customer data, creating a roadmap, developing a deep understanding of the segment profiles, and quantifying the financial opportunities by segment. Besides, experts at Infiniti Research undertook desk research to analyze the North American fashion retail sector. In this research, the experts considered several key variables such as the speed at which the brand was growing, company turnover, and more. Also, brand growth aspirations, fashion retail offerings, and funding details were gathered.
Infiniti’s target market segmentation helped the fashion retailer to:
- Develop high-value customer engagement strategies to drive foot traffic and reduce customer attrition
- Deploy marketing budget to maximize ROI on most profitable segments
- Drive more cost-effective marketing through tailored programs
- Measure the effectiveness of campaigns by determining which offers, channels, and messaging drive the best performance for each segment
- Deliver incremental sales, grow profitability, and reduce customer attrition
- For detailed insights, read the complete success story here.
Want to know how our target market segmentation can help your business? Request more info here.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us