Shopify Announces Major Product Launches and Updates at Virtual Event Reunite, Including Shopify Balance and Shop Pay Installments

Members of Shopify’s global community tuned in to hear updates across shipping, finance, retail, and more

Introducing Shopify Balance, business account and card built for independent businesses (Photo: Business Wire)

OTTAWA, Ontario--()--Today, Shopify Inc. (NYSE:SHOP)(TSX:SHOP), a leading global commerce company, announced new and updated products at Reunite, the company’s first virtual event that hosted members of Shopify’s global merchant community. Reunite, which was also open to Shopify partners and the public, covered the latest product news in areas like finance, retail, and shipping to showcase how Shopify is helping merchants future-proof their businesses amid COVID-19.

"These are unprecedented times. This is going to be one of the most challenging chapters in all of our lives. But entrepreneurs are the kind of people who make the most out of what they’ve got. They’re the people who can see opportunity when everyone else sees despair," said Tobi Lütke, CEO of Shopify. "Right now, we’re dedicating ourselves to helping as many small businesses as possible survive this. We’ve looked far and wide into our roadmaps for everything that might be helpful right now, and have tried to pull as many things forward as we could, shipping them and getting them out the door for our merchants."

From helping merchants manage their store’s money, to offering effortless local delivery options, to creating new ways of generating revenue at checkout, the products and updates announced at Reunite will help merchants navigate an ever-evolving retail landscape and plan for the future.

Introducing Shopify Balance, the business account built for independent businesses and entrepreneurs

  • Most of today’s banking products are built from a traditional financial institution’s point of view and designed for large, established businesses. They aren’t designed for the needs of independent business owners, and aren’t as flexible as they need to be. In our research:
    • We found that two in five merchants are currently using their personal bank accounts and cards for business, meaning they’re combining their personal and business finances, making it difficult to measure the financial health of the business.
  • Shopify Balance will help close this gap by giving merchants access to critical financial products to start, run, and grow their businesses. Shopify Balance will include:
    • Shopify Balance Account: A one-stop-shop within the Shopify admin where merchants can get a clear view of cash flow, pay bills, track expenses, and make decisions about the future of their business.
    • Shopify Balance Card: Physical and virtual cards that merchants can use to access their money faster when spending in-store, with mobile or online, as well as withdrawing from ATMs.
    • Rewards: We plan to offer merchants cashback and discounts on everyday business spending like shipping and marketing.
  • With Shopify Balance there will be no monthly fees or minimum balances.
  • Shopify Balance will launch in early access later this year in the U.S.

Enabling ‘Buy Now, Pay Later’ at checkout

  • Shop Pay Installments, Shopify’s new “Buy Now, Pay Later” option, will let merchants offer more payment choice and flexibility at checkout, giving consumers the option to split purchases into four equal payments over time, interest-free and with no additional fees to consumers.
  • Flexible payments can help increase a merchant’s average order size by making purchases more palatable to consumers—particularly in the current economic climate.
  • Working with a partner, Shopify will launch Shop Pay Installments later this year. It will be available to U.S. merchants eligible for Shopify Payments.

A new way for merchants to deliver locally

  • COVID-19 has underscored the importance of shopping locally. More than ever, merchants need efficient ways to connect with their local customers today and in the future.
    • Average daily local orders on Shopify for the six weeks ending April 24 grew 176%, compared to the prior six weeks, coinciding with the introduction of physical distancing measures; and, as of April 24, 26% of brick-and-mortar merchants in Shopify’s English-speaking geographies were using some form of local pickup and delivery solution, compared to just 2% at the end of February.
  • Shopify has begun rolling out a new Local Delivery product for merchants globally to offer an improved and simplified local delivery experience. Merchants can:
    • Define a local delivery area using distance radius or zip/postal codes
    • Set local delivery fees and minimum order price
    • Fulfill local orders through Shopify, Shopify POS, and Shopify Mobile
    • Use the new Shopify Local Delivery app to create optimized delivery routes, and send customer notifications when deliveries are on the way

Expanding Shopify Fulfillment Network

  • Shopify Fulfillment Network, which launched in 2019, has graduated from its early access stage, and is actively accepting merchant applications.
  • Shopify Fulfillment Network continues to take away the complexities of fulfillment by investing in technology and a collaborative robotics workforce, allowing merchants to join, scale and evolve their fulfillment strategies through its growing partner network.
  • Shopify opened its first research and development hub in Ottawa to trial new robotics and fulfillment technologies, iterate and improve on warehouse operations, and fulfill Canadian-based orders.

Improving the online store for all entrepreneurs

  • As COVID-19 has forced many businesses to move online, Shopify is releasing more online store features that will help entrepreneurs from a range of verticals adapt.
  • Merchants now have the option to collect tips at checkout. We’ve also released a new one-page theme called Express that enables merchants to get online quickly. These features were built with our local restaurants and coffee shops in mind, but can also be used by merchants in any vertical looking to connect with their customers online.
  • As of March 20, selling gift cards has been available to all merchants, and Shopify has seen more merchants utilizing this feature than ever before. For businesses that can’t deliver products during COVID-19, this feature has provided a much-needed supplement to cash flow.

Giving merchants more choice with more channels

  • Recently, Shopify announced Shop, a first-of-its-kind direct-to-consumer app and personal shopping assistant to make purchasing and order tracking frictionless.
  • Coming soon, Shopify’s new Shop Channel will let merchants control how their brand appears on Shop.
    • Merchants will be able to customize their profile, and how and where they appear on the app.
    • Shop Channel will first be available to merchants in Canada and the U.S.
  • On May 19, Facebook introduced Facebook Shops, which allows merchants to build branded versions of their online store within Instagram and Facebook.
  • Shopify is partnering with Facebook to help businesses create branded storefronts to help merchants deliver unique shopping experiences, and enable consumers to browse and purchase without ever leaving the apps.

To hear all product announcements and to listen to the entire Reunite broadcast, visit

About Shopify

Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Headquartered in Ottawa, Canada, Shopify powers over one million businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples and many more. For more information, visit

Forward-looking Statements

This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws (“forward-looking statements”) including statements regarding Shopify's product offerings and planned product roadmap. Words such as “will”, “continue”, “plan” or similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on Shopify’s current expectations about future events and financial trends that management believes might affect its financial condition, results of operations, business strategy and financial needs, and on certain assumptions and analysis made by Shopify in light of the experience and perception of historical trends, current conditions and expected future developments and other factors management believes are appropriate. These projections, expectations, assumptions and analyses are subject to known and unknown risks, uncertainties, assumptions and other factors that could cause actual results, performance, events and achievements to differ materially from those anticipated in these forward-looking statements, including the risks described in Shopify's Annual Information Form for the year ended December 31, 2019 and Management's Discussion and Analysis for the three months ended March 31, 2020 filed with Canadian and U.S. securities regulators. Although Shopify believes that the assumptions underlying these forward-looking statements are reasonable, they may prove to be incorrect. The forward-looking statements contained in this press release represent Shopify’s expectations as of the date of this press release, or as of the date they are otherwise stated to be made, and subsequent events may cause these expectations to change. Shopify undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.


Sheryl So


Sheryl So