NEW YORK--(BUSINESS WIRE)--NOW//with, a shoppable lifestyle destination featuring celebrities you love, sharing the things they love, has launched a celebrity-hosted happy hour series with everything shoppable, meeting the challenge of COVID-enforced at-home intimacy to ignite a retail revolution. It’s 5 O’Clock Somewhere, the first original franchise series in NOW//with’s upcoming slate of eclectic content, features an impressive slate of today’s most influential talent, including Grammy Award-winning Macy Gray as host of the first episode. Her cover of the Bee Gee’s iconic Stayin’ Alive will be the series theme song, with all proceeds from downloads of the song going to charity.
“It’s about lifting each other up and feeling good,” said Macy Gray. “Everyone can relate to Stayin’ Alive during these times and I feel blessed that my recording will benefit a cause I feel deeply connected to, the Los Angeles Downtown Women’s Shelter. I had so much fun hosting Happy Hour that I can’t wait to do another one!”
Gray passes the baton to Nicole Scherzinger, who, along with her guest Meghan Trainor, takes over as host for episode two, available Thursday, May 14 at 5pm PT/8pm ET. Up next are husband and wife design duo Robert and Cortney Novogratz, followed by Ashlee Simpson and Evan Ross, followed by Sheila E., all of whom will be inviting viewers into their homes for shoppable happy hours. Although designed for appointment viewing, each episode will then live on the NOW//with website enriched with curated celebrity lifestyle shoppable editorial content.
Co-founded by partners, Abra Potkin and Nicole Winnaman whose backgrounds include creating and launching both scripted and unscripted hit shows for broadcast syndication and streaming platforms, as well as architecting and packaging award-winning partnerships with Fortune 500 brands and the entertainment industry’s biggest stars, NOW//with is the first start-up to build and launch a shoppable network based on out-of-home zoomcasting.
NOW//with is the first multi-channel platform bringing together proprietary universal cart and check out, deep audience and consumer engagement and media player with leading social consumer influence technologies that enable global audiences to engage in seamless shoppable experiences.
“We’re super-serving shareable, shoppable entertainment,” explains Abra Potkin, co-founder, NOW//with. “Celebrities are genuinely sharing their lifestyle and favorite products with users. This has also created an immediate opportunity and ‘Call to Action’ for talent to shine a light on smaller direct-to-consumer brands they have discovered that need a lifeline in these trying times.”
Co-founder Nicole Winnaman added, “Almost overnight we’ve seen the world shift behavior and shopping as we’ve known it has forever changed. How many times did we all wish we could shop Sex in the City and how many hours did we waste hunting down that dress or that shoe? NOW//with brings it all together in one seamless shoppable experience. WATCH, LOVE, SHOP and SHARE, it’s that easy!”
Each episode of It’s 5 O’Clock Somewhere is hosted by one of today’s hottest celebrities, who, along with their friends, share the things they love and it’s all shoppable.
NOW//with will launch a wide range of celebrity hosted shoppable franchise series in the coming months harnessing the sweeping shifts across the entertainment and retail industries to build a transformative globally shoppable content marketplace.
Charlotte Ubben, who sits on NOW//with’s Board is a major investor. BRON Ventures is a strategic investor as well as Lyonshare.
NOW//with creates, curates and monetizes celebrity lifestyle content leveraging a proprietary technology platform that enables people to seamlessly shop as they watch celebrities share their favorite products. For more information go to www.nowwith.com.