Consumer and Corporate Food Gifting in the U.S., 7th Edition -

DUBLIN--()--The "Consumer and Corporate Food Gifting in the U.S., 7th Edition" report has been added to's offering.

Food gifters (consumers who buy food gifts for others) make up half the population. Food gifts are a tradition for many special occasions, such as giving chocolates to someone on Valentine's Day. However, marketers of food gifts have opportunities to reach new consumers and to promote their products for everyday occasions as well as holidays. Most people buy food gifts thinking the receiver is likely to enjoy and use the gift, especially since food gifts are treats that most people would not ordinarily buy. Marketers should also play up other benefits of food gifting, such as convenience and ability to be given to groups or people whose personal preferences may not be known.

With a focus on what's next - along with bringing decades of food and beverage market perspective and analysis to the table this report is packed with insights about consumer trends, behavior, and motivations to help food gift producers, retailers, packaging companies, investors, and service providers gauge consumer perspectives and opportunities for growth in a competitive market.

This report delivers actionable predictions and recommendations designed to guide food and beverage companies, retailers, service providers, and investors in making business decisions by providing data and insights about the market for food gifts.

The analysis in this report also accounts for the impact of the COVID-19 outbreak on the food gifting market's performance in 2020. The bad news is that the market's promising momentum in recent years will almost certainly - but temporarily - be hindered by the outbreak. The good news is that food gifting is uniquely positioned to potentially serve as a source of comfort and care as most Americans practice social distancing and self-quarantine.

Key Topics Covered:

1. Executive Summary

2. Market Size and Forecast

  • Consumer and Corporate Food Gifting Market Historical Trends
  • Consumer and Corporate Food Gifting Market Forecast
  • Market Factors
  • Sales of Food Gift Marketers
  • Innovation
  • Demographic Influence
  • Occasions
  • Corporate Food Gifting Trends
  • Coronavirus Impacting Economy and Social Events
  • Purchase Share By Household Income
  • Purchase Share By Age

3. Food Gifting Occasions and Opportunities

  • Holiday and Every Day
  • Winter Holidays Remain the Mainstay
  • Personal vs. Work-Related Food Gifting Occasions
  • Major Holidays
  • Winter Holidays (Christmas, Hanukkah, Kwanzaa)
  • Valentine's Day
  • Mother's Day
  • Father's Day
  • Thanksgiving
  • Easter
  • Halloween
  • Changes in Religious Affiliation Over Time
  • Jewish Holidays
  • Islamic Holidays
  • Weddings & Anniversaries
  • Increasing Rate of New Marriages
  • Declines in The Number of Married People Mean Fewer Anniversaries
  • Expanding Food Gifting Opportunities
  • Births
  • Graduations
  • Military and School Care Packages
  • Sympathy-Driven Occasions
  • Illness and Injury
  • Death in the Family

4. Types of Food Gifts and Recipients

  • Purchasing for Others
  • Purchasing Food Gifts For Self
  • Personal vs. Work-Related Food Gift Types
  • Work-Related Food Gifting Occasions: Demographic Analysis
  • Gourmet Gift Basket Purchasers
  • Trends Over Time
  • Demographic Analysis
  • Types of Gift Recipients

5. Reasons for Buying and Not Buying Food Gifts

  • Reasons for Purchasing Food Gifts: 2010-2020 Trends
  • Demographic Analysis: Age
  • Attributes Sought In Specialty Food Gifts: 2010-2018 Trends
  • High Quality
  • Trust and Value
  • Variety and Appearance
  • Appearance
  • Reasons For Not Buying Food Gifts

6. Frequency of Food Gifting and Purchase Prices

  • Gifts for Others vs. Self
  • Number of Recipients
  • Demographic Analysis
  • Amount Spent Per Food Gift
  • Demographic Analysis

7. Food Gifting Retail Distribution

  • Online Purchasing Trends
  • More Consumers Purchasing Online and Via Mobile Phones, Making More Frequent Purchases
  • Mobile Purchasing Most Common with Younger Consumers
  • Tendency to Make In-Store Purchases Decreasing
  • Online Channel Gains
  • Gourmet Gift Basket/Assortment Purchases: Online vs. Mail/Phone Ordering
  • Online Ordering: Amazon vs. Selected Food Gifting Retailers
  • In-Store Purchasing Trends
  • Specialty Food Gift Purchase Locations Used in the Last 12 Months: In-Store vs. Online
  • Retail Stores Rely More On Impulse Purchases of Food Gifts
  • Holiday Promotions Are Key

8. Food Gifting Innovation & Marketing Strategies

  • Food Gifts For Diet and Health
  • Fruits Offer High Levels of Nutrition with a Satisfyingly Sweet Taste
  • Nutrient-Rich Vegetables Are Healthy Gifts
  • Sugar-Free Confections
  • Unrefined Sugar
  • Gluten-Free
  • Keto, Paleo, Whole 30, and Other Diets
  • Sustainability and Fair Trade
  • Chocolate Marketers Working Toward Improving the Cocoa Supply Chain
  • Fair Trade Food Products as a More Ethical Gift
  • Plant-Based Meat Alternatives As Food Gifts
  • Food Gifts Provide Recipients With Elegant Meals
  • Food Gift Customization and Personalization
  • Food Gift Subscriptions
  • International Flavors
  • Gift Cards Compete Against Food Gifts, But Buyers and Receivers Have A Lot of Overlap
  • What Are Open-Loop And Closed-Loop Gift Cards?
  • Physical vs. Online/E-Gift Cards
  • Gift Cards and Food Gifts Have Similar Characteristics, Making Them Appealing to the Same Types of People
  • Food Gifting Via Gift Cards
  • Food Gift Offers Make Price-Sensitive Consumers More Likely To Buy

9. Food Gift Packaging

10. Food Gifting Market Participants and Brand Positioning

  • Chocolate Specialists
  • Lindt & Sprngli Group
  • Godiva
  • Bakery Food Specialists
  • Nothing Bundt Cakes
  • Bake Me A Wish!
  • Salty Food Specialists
  • Popcornopolis
  • The Popcorn Factory
  • Oh! Nuts
  • Fruit Specialists
  • Edible Arrangements
  • The Fruit Company
  • Savory Food Specialists
  • Hickory Farms
  • Honey Baked Ham
  • Omaha Steaks
  • Gourmet Food Specialists
  • Harry & David
  • Goldbelly
  • Floral Specialists
  • Sales Trends
  • FTD

For more information about this report visit

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900