Global Customer Data Platform Market - Drivers, Restraints, Opportunities & Trends -

DUBLIN--()--The "Global Customer Data Platform Market Analysis & Trends - Industry Forecast to 2028" report has been added to's offering.

The Global Customer Data Platform Market is poised to grow strong during the forecast period 2018 to 2028. Some of the prominent trends that the market is witnessing include increasing focus on development of real-time customer profiles, growing adoption of account-based marketing among enterprises and rising awareness regarding customer data platform among marketers.

This industry report analyzes the market estimates and forecasts of all the given segments on global as well as regional levels presented in the research scope. The study provides historical market data for 2015, 2016 revenue estimations are presented for 2017 and forecasts from 2018 until 2028. The study focuses on market trends, leading players, supply chain trends, technological innovations, key developments, and future strategies. With comprehensive market assessment across the major geographies such as North America, Europe, Asia Pacific, Middle East, Latin America and Rest of the world the report is a valuable asset for the existing players, new entrants and the future investors.

The study presents detailed market analysis with inputs derived from industry professionals across the value chain. A special focus has been made on 23 countries such as U.S., Canada, Mexico, U.K., Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, South Africa, etc. The market data is gathered from extensive primary interviews and secondary research. The market size is calculated based on the revenue generated through sales from all the given segments and sub-segments in the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.

Report Highlights:

  • The report provides a detailed analysis on current and future market trends to identify the investment opportunities
  • Market forecasts till 2028, using estimated market values as the base numbers
  • Key market trends across the business segments, Regions and Countries
  • Key developments and strategies observed in the market
  • Market Dynamics such as Drivers, Restraints, Opportunities and other trends
  • In-depth company profiles of key players and upcoming prominent players
  • Growth prospects among the emerging nations through 2028
  • Market opportunities and recommendations for new investments

Key Topics Covered:

1 Market Outline

1.1 Research Methodology

1.1.1 Research Approach & Sources

1.2 Market Trends

1.3 Regulatory Factors

1.4 Application Analysis

1.5 End User Analysis

1.6 Strategic Benchmarking

1.7 Opportunity Analysis

2 Executive Summary

3 Market Overview

3.1 Current Trends

3.1.1 Increasing Focus on Development of Real-Time Customer Profiles

3.1.2 Growing Adoption of Account-Based Marketing among Enterprises

3.1.3 Rising Awareness regarding Customer Data Platform among Marketers

3.1.4 Growth Opportunities/Investment Opportunities

3.2 Drivers

3.3 Constraints

3.4 Industry Attractiveness

3.4.1 Bargaining power of suppliers

3.4.2 Bargaining power of buyers

3.4.3 Threat of substitutes

3.4.4 Threat of new entrants

3.4.5 Competitive rivalry

4 Customer Data Platform Market, By Type

4.1 Campaign
4.2 Analytics
4.3 Access
5 Customer Data Platform Market, By Component
5.1 Services
5.1.1 Consulting Services
5.1.2 Support and Maintenance Services
5.2 Solutions
5.2.1 Platform
5.2.2 Software Tools
6 Customer Data Platform Market, By Organization Size

6.1 Large Enterprises

6.2 Small and Medium-Sized Enterprises
7 Customer Data Platform Market, By Deployment Mode

7.1 On-Premises

7.2 Cloud
8 Customer Data Platform Market, By Application
8.1 Security Management
8.2 Predictive Analytics
8.3 Personalized Data Recommendations
8.4 Marketing Data Segmentation
8.5 Customer Engagement and Retention
8.6 Campaign Management
8.7 Other Applications
8.7.1 Marketing Automation
8.7.2 Data Monetization
8.7.3 Data Enrichment
8.7.4 Customer Analytics
9 Customer Data Platform Market, By Capability
9.1 Real-Time Analytics
9.2 Open Access
9.3 Identity Management
9.4 Audience Management
10 Customer Data Platform Market, By End User

10.1 Travel and Hospitality10.2 Telecom and Information Technology (IT)

10.3 Retail and E-Commerce
10.4 Media and Entertainment
10.5 Healthcare & Life Sciences
10.6 Energy & Utilities
10.7 Discrete Manufacturing
10.8 Banking, Financial Services, and Insurance
10.9 Other End Users
10.9.1 Government
10.9.2 Education
10.9.3 Automobile
10.9.4 Agriculture
11 Customer Data Platform Market, By Geography
11.1 North America
11.1.1 US

11.1.2 Canada

11.1.3 Mexico

11.2 Europe
11.2.1 Germany

11.2.2 U.K

11.2.3 Italy

11.2.4 France

11.2.5 Spain

11.2.6 Rest of Europe

11.3 Asia Pacific
11.3.1 China

11.3.2 Japan

11.3.3 India

11.3.4 Australia

11.3.5 New Zealand

11.3.6 Rest of Asia Pacific

11.4 Middle East
11.4.1 Saudi Arabia

11.4.2 UAE

11.4.3 Rest of Middle East

11.5 Latin America
11.5.1 Argentina

11.5.2 Brazil

11.5.3 Rest of Latin America

11.6 Rest of the World (RoW)
11.6.1 South Africa

11.6.2 Others

12 Key Player Activities

12.1 Acquisitions & Mergers

12.2 Agreements, Partnerships, Collaborations and Joint Ventures

12.3 Product Launch & Expansions

12.4 Other Activities

13 Leading Companies

13.1 Amperity

13.2 Oracle

13.3 Zylotech

13.4 Blueconic

13.5 SAP

13.6 Bluevenn

13.7 Microsoft

13.8 Ignitionone

13.9 Tealium

13.10 Adobe

13.11 Agilone

13.12 Calibermind

13.13 SAS Institute

13.14 Celebrus (D4t4 Solutions)

13.15 Teradata

13.16 Dun & Bradstreet

13.17 Leadspace

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900