KANSAS CITY, Mo.--(BUSINESS WIRE)--Spring Venture Group (SVG) a digital, direct-to-consumer, insurance company specializing in senior health, announced today that Grant Eckert has joined the organization as Chief Marketing Officer. Grant will also serve as a key member of Spring Venture Group’s executive leadership team.
As CMO, Grant will direct the marketing programs for SVG and its insurance brands: United Medicare Advisors and SmartMatch Insurance Solutions. His responsibilities include guiding brand management, driving content and performance marketing, leading media relations and managing consumer research efforts.
“Grant is a respected marketing leader known for his innovative and collaborative approach,” said Chris Giuliani, CEO of Spring Venture Group. “His experience in brand building, direct response marketing and organizational leadership will be essential in leading Spring Venture Group through our next phase of growth.”
Most recently, Grant served as the Chief Marketing Officer for National Debt Relief where he led the marketing efforts across client acquisition, retention, and brand development. Prior to that, he was the Vice President of Marketing for J.G. Wentworth where he expanded lead generation efforts beyond TV through new channels including email, direct mail, affiliate, display, radio, and print.
“It’s exciting to join a company with a culture as unique and innovative as Spring Venture Group’s,” said Grant. “I’m looking forward to building on the company’s success and helping enhance the exceptional customer service its brands are known for.”
Grant graduated from the Ohio State University with a B.A. degree and holds an M.B.A. from Lehigh University.
About Spring Venture Group
Spring Venture Group (SVG) is the Parent Company of two industry leading direct-to-consumer health insurance companies, focused on the senior market. SVG blends sophisticated data science and personalized guidance to create an exceptional customer experience. Fueled by real-time data, SVG’s licensed advisors help thousands of seniors better understand their insurance options by connecting them with coverage personalized to their exact needs. The Company employs over 900 professionals and is headquartered in Kansas City, Missouri with locations in Atchison, KS and Scottsdale, AZ.