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Germany is Europe’s largest market for the food and beverage industry. The changing food habits of German consumers are prompting several international food and beverage companies to set shop in this region. Food and beverage companies in Germany can also expect to see significant investments and growth over the next few years. The lucrative market prospects make the German food and beverage market highly attractive, consequently, leading to cut-throat competition. Given the fact that Germany is one of the largest economies in the world and its huge market size makes it extremely challenging for companies doing business in this region to become a significant player in the market.
In their article, experts at Infiniti Research provide comprehensive insights on two commonly asked questions relating to the German food and beverage sector:
- What makes the German food and beverage market challenging?
- What are the common pitfalls while entering the German food and beverage market?
- For comprehensive insights, read the complete article.
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