Global Rum Market Review 2014-2019 and Impact of COVID-19 Through 2020-2024 - ResearchAndMarkets.com

DUBLIN--()--The "The Global Rum Market and the Impact of COVID-19 in the Medium Term" report has been added to ResearchAndMarkets.com's offering.

This is the most detailed (COVID-19 updated) and comprehensive report about the global rum market, covering all global regions and 151 single countries. The report presents information on each indicator for each of the 151 countries covered, offering unmatched value, accuracy and expert insights.

The global rum market was equal to 14.01 billion USD (calculated in retail prices) in 2014. Until 2024, the rum market in the world is forecast to reach 19.64 billion USD (in retail prices), thus increasing at a CAGR of 3.71% per annum for the period 2019-2024. This is an increase, compared to the growth of about 3.18% per year, registered in 2014-2018.

The average consumption per capita in value terms reached 4.12 USD per capita (in retail prices) in 2014. In the next five years, it grew at a CAGR of 2.77% per annum. In the medium term (by 2024), the indicator is forecast to speed up its growth and increase at a CAGR of 3.05% per annum.

Rum market has been significantly influenced by the modern drink culture in the past few years. Both consumers and bartenders are seriously interested in deepening their knowledge of alcoholic beverages and rum in particular. In addition, provenance, heritage and style are not only describing the dynamic spirit industry, but also create an emotional appeal and connect with the contemporary consumer.

Over the last few years, consumers are increasingly interested in some not so traditional locations for rum production such as Philippines. Similarly, the golden rum is another growing category, prompting the overall rum market across the world. At the same time, as consumers are more willing to try different things, flavored rum is another popular category gaining momentum. Demand for more exotic aromas and unique tastes has stimulated the development and introduction of new taste combinations of fruits and spices such as coffee rum and coconut rum.

Premiumization is another strong trend, which is driving the overall market, led by customers' desire to drink less but better. As a matter of fact, the global sales of premium rum, including super-premium and ultra-premium rums have been growing faster than the overall category. Following the growing trend of premiumization, companies are entering into corporate restructuring deals in order to premiumize their portfolios. For instance, in 2019 Diageo announced its agreement with Corporacin Cuba Ron to form a joint venture called Ron Santiago. The agreement provides Diageo with an important opportunity to further expand its portfolio in the premium rum category.

Report Coverage

This report presents a strategic analysis of the global rum market and a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth and demand drivers, challenges, etc.

The report covers:

  • Market volume, value and dynamics for the last five years;
  • Market segmentation (by region and each covered country; by product groups, etc.) for the last five years;
  • Analysis of the factors, influencing the market development (market trends and insights, drivers and challenges) and the impact COVID-19 has and will have on the market in both the short and the medium term;
  • Value chain analysis and structure of price formation;
  • Analysis of retail price levels and their dynamics for the last five years (broken down by region and each covered country);
  • Analysis of the major international trade flows;
  • Volume, value, dynamics, segmentation (by region and each covered country) and analysis of imports for the last five years;
  • Volume, value, dynamics, segmentation (by region and each covered country) and analysis of exports for the last five years;
  • Volume and dynamics of the average import and export prices for the last five years (broken down by region and each covered country);
  • Volume, value, dynamics, segmentation and analysis of per capita consumption for the last five years (broken down by region and each covered country);
  • Forecast for market development in the medium term (volume, value and segmentation by region and each covered country);
  • Characteristics of the main players on the market;
  • Analysis of the competitive landscape;
  • Five Forces analysis;
  • Analysis and forecast for the global economy and demographics.

Key Topics Covered

1. Introduction

2. Research Methodology

3. Executive Summary

4. Product Description

5. State of the Global Demographics and Economy

5.1. Characteristics of the Global Demographics in 2014-2018

5.2. Characteristics of the Global Economy in 2014-2018

5.3. Forecast for the Development of the Global Economy in the Short Term

6. Overview, Segmentation and Analysis of the Global rum Market

6.1. Volume, Value and Dynamics of the Global rum Market in 2014-2018

6.2. Segmentation of the Global rum Market in 2014-2018 by Main Regions

6.3. Segmentation of the Global rum Market in 2014-2018 by Countries

6.4. Trends and Insights of the Global rum Market

6.5. Profiles of the Main Players on the Global rum Market

6.6. Five Forces Analysis

6.7. Competitive Landscape on the Global rum Market

6.8. Drivers and Challenges That Will Affect the Future Development of the Global rum Market

7. Characteristics and Analysis of the Global Prices of rum in 2014-2018

7.1. Value Chain Analysis

7.2. Structure of Price Formation

7.3. Segmentation of the Average Retail Prices of rum Globally in 2014-2018 by Main Regions

7.4. Segmentation of the Average Retail Prices of rum Globally in 2014-2018 by Countries

8. Global Foreign Trade Operations of rum

8.1. Global Foreign Trade Operations of rum in 2014-2018

9. Overview, Segmentation and Analysis of the Global Imports of rum

9.1. Volume, Value and Dynamics of the Global Imports of rum in 2014-2018

9.2. Segmentation of the Global Imports of rum by Importing Regions in 2014-2018

9.3. Segmentation of the Global Imports of rum by Importing Countries in 2014-2018

9.4. Segmentation of the Average Import Prices of rum by Importing Countries in 2014-2018

10. Overview, Segmentation and Analysis of the Global Exports of rum

10.1. Volume, Value and Dynamics of the Global Exports of rum in 2014-2018

10.2. Segmentation of the Global Exports of rum by Exporting Regions in 2014-2018

10.3. Segmentation of the Global Exports of rum by Exporting Countries in 2014-2018

10.4. Segmentation of the Average Export Prices of rum by Exporting Countries in 2014-2018

11. Characteristics and Segmentation of the Global Consumption of rum per Capita

11.1. Segmentation of the Global rum Consumption per Capita by Main Regions in 2014-2018

11.2. Segmentation of the Global rum Consumption per Capita by Countries in 2014-2018

12. Forecast for the Development of the Global rum Market in 2019-2024

12.1. Forecast for the Development of the Global rum Market in 2019-2024 in Three Possible Scenarios

12.2. Forecast for the Development of the Global rum Market, Broken down by Main Regions in 2019-2024

12.3. Forecast for the Development of the Global rum Market, Broken down by Countries in 2019-2024

Companies Mentioned

  • Agrana
  • Albertsons
  • Archer Daniels Midland Company
  • Avebe
  • Aviko
  • B&G Foods
  • Bunge
  • Burts Chips
  • Calbee Foods
  • Conagra Foods
  • Dole Food Company
  • Greencore Group
  • Herr Foods
  • Intersnack
  • Kellogg
  • Kettle Foods
  • Kroger
  • Lamb Weston
  • McCain Foods
  • Nestle
  • Olam International
  • Old Dutch Foods
  • Pepsico
  • Pinnacle Foods
  • Snyder's-Lance
  • SVZ
  • Sysco Corporation
  • The Kraft Heinz Company
  • Tyrrells Potato Crisps

For more information about this report visit https://www.researchandmarkets.com/r/rdkw1b

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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900