NEW YORK--(BUSINESS WIRE)--As virtual semesters come to an end, graduations are cancelled, and internships and entry level jobs dry up, the PR Council is doing its part to support the next generation of PR professionals. Targeting college students and 2020 graduates interested in public relations agency careers, PRC announced a new educational program and career portal designed to engage and offer opportunities to this important group.
“Our Member firms are dedicated to being a resource for the next generation of agency superstars, which is especially critical at this time,” explained PRC Board Chair, Jim Joseph, Global President of BCW Global. “Our goal is to keep them inspired about a career in the agency world and help them be even better prepared to join our workforces when businesses begin to recover.”
With sessions beginning in early June, the free certificate program will include agency leader-led webinars on critical subject areas such as strategic planning, applying data, social media strategy, crisis communications, medical writing, etc. Instruction on commonly used tech platforms and PR measurement are also planned.
According to Kim Sample, PRC President, “Connectivity and networking have never been more important to students so the program will feature many opportunities for both, including inspirational chats with industry leaders, “A Day in the Life of” talks with junior employees and smaller mentoring groups.”
The PRC is reaching out to students through career development centers and PR, marketing and journalism professors at universities across the country. Engaging diverse young people is an emphasis so intensive outreach will take place with historically black colleges and universities and diverse professionals across the industry have confirmed their desire to recruit and mentor.
“New talent is the lifeblood of our agencies. In addition to helping this critical group build their skills and build their resumes, we will be able to help our Member firms easily find great talent when this challenging time is over,” said Sample.
The career portal will enable both groups to upload their resumes and specify areas and locations of interest. Member agencies will have access to this information when hiring resumes.
Agencies Already Committed
Carmichael Lynch Relate
Day One Agency
About PR Council
Established in 1998, the PR Council (PRC) is composed of America’s premier global, midsize, regional and specialty agencies across every discipline and practice. It is the leading trade association for agencies, designed to empower the present and next generation of communications professionals, industry innovators and business leaders through education, events and industry resources. The PRC’s active members from over 110 leading U.S. agencies represent more than 80% (est.) of all U.S. PR firm revenues and employ over 12,000 professionals.