Global Mobile Marketing Industry (2018 to 2027) - Featuring Oracle, SAP & Airship Among Others - ResearchAndMarkets.com

DUBLIN--()--The "Mobile Marketing - Global Market Outlook (2018-2027)" report has been added to ResearchAndMarkets.com's offering.

The Global Mobile Marketing Market accounted for $8.83 billion in 2018 and is expected to reach $48.71 billion by 2027 growing at a CAGR of 20.9% during the forecast period. Increased popularity of mobile web and applications, robust internet penetration in developing countries, and growth of social media and advertising are the factors driving market growth. However, security concerns for confidential information may hinder market growth.

Mobile marketing is a multi-channel digital marketing scheme aimed at reaching a particular type of audience on their smartphones, tablets, or any other associated devices through websites, E-mail, messages, social media, or mobile applications for product news and promotions.

By component, the services segment is likely to have a huge demand during the forecast period due to the integration of various marketing applications. Services help organizations in making successful customer relationships by constantly supporting them through their business term. They also promote organizations by enhancing marketing project implementation and streamlining marketing operations. Based on geography, North America is going to have a lucrative growth during the forecast period due to the fast acceptance of mobile marketing platform and services among enterprises in this region. A considerable number of mobile marketing platform vendors, including the giant players, have their presence in this region.

Some of the key players profiled in the Mobile Marketing Market include Oracle, SAP, Airship, FollowAnalytics, Adobe, Swrve, Marketo, Imimobile, Acoustic, Salesforce, Xtremepush, Localytics, Vibes, Braze, and Pyze.

What the report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2017, 2018, 2019, 2023 and 2027
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic analysis: Drivers and Constraints, Product/Technology Analysis, Porter's five forces analysis, SWOT analysis, etc.
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Key Topics Covered:

1 Executive Summary

2 Preface

2.1 Abstract

2.2 Stake Holders

2.3 Research Scope

2.4 Research Methodology

2.4.1 Data Mining

2.4.2 Data Analysis

2.4.3 Data Validation

2.4.4 Research Approach

2.5 Research Sources

2.5.1 Primary Research Sources

2.5.2 Secondary Research Sources

2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction

3.2 Drivers

3.3 Restraints

3.4 Opportunities

3.5 Threats

3.6 End User Analysis

3.7 Emerging Markets

3.8 Futuristic Market Scenario

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers

4.2 Bargaining power of buyers

4.3 Threat of substitutes

4.4 Threat of new entrants

4.5 Competitive rivalry

5 Global Mobile Marketing Market, By Organization Size

5.1 Introduction

5.2 Large Enterprises

5.3 Small and Medium-Sized Enterprises

6 Global Mobile Marketing Market, By Component

6.1 Introduction

6.2 Services

6.3 Platform

7 Global Mobile Marketing Market, By Solution

7.1 Introduction

7.2 Mobile E-mails

7.3 Mobile Web

7.4 Bluetooth Mobile Marketing

7.5 Push Notifications

7.6 Short Message Service (SMS)

7.7 Quick Response Code

7.8 Mobile Banner Advertisements

7.9 Location-based Marketing

7.10 In-app Messages

7.11 Multimedia Messaging Service (MMS)

7.12 Interactive voice response (IVR)

8 Global Mobile Marketing Market, By Distribution Channel

8.1 Introduction

8.2 Affiliate Marketing

8.3 Content Marketing

8.4 Omni-channel Marketing

8.5 Online Public Relations

8.6 Social Media Marketing

9 Global Mobile Marketing Market, By End User

9.1 Introduction

9.2 Energy and Utilities

9.3 Banking, Financial Services, and Insurance

9.4 Media and Entertainment

9.5 Travel and Logistics

9.6 Telecom and IT

9.7 Education

9.8 Government

9.9 Retail and eCommerce

9.10 Healthcare

9.11 Automotive

10 Global Mobile Marketing Market, By Geography

10.1 Introduction

10.2 North America

10.2.1 US

10.2.2 Canada

10.2.3 Mexico

10.3 Europe

10.3.1 Germany

10.3.2 UK

10.3.3 Italy

10.3.4 France

10.3.5 Spain

10.3.6 Rest of Europe

10.4 Asia Pacific

10.4.1 Japan

10.4.2 China

10.4.3 India

10.4.4 Australia

10.4.5 New Zealand

10.4.6 South Korea

10.4.7 Rest of Asia Pacific

10.5 South America

10.5.1 Argentina

10.5.2 Brazil

10.5.3 Chile

10.5.4 Rest of South America

10.6 Middle East & Africa

10.6.1 Saudi Arabia

10.6.2 UAE

10.6.3 Qatar

10.6.4 South Africa

10.6.5 Rest of Middle East & Africa

11 Key Developments

11.1 Agreements, Partnerships, Collaborations and Joint Ventures

11.2 Acquisitions & Mergers

11.3 New Product Launch

11.4 Expansions

11.5 Other Key Strategies

12 Company Profiling

12.1 Oracle

12.2 SAP

12.3 Airship

12.4 FollowAnalytics

12.5 Adobe

12.6 Swrve

12.7 Marketo

12.8 Imimobile

12.9 Acoustic

12.10 Salesforce

12.11 Xtremepush

12.12 Localytics

12.13 Vibes

12.14 Braze

12.15 Pyze

For more information about this report visit https://www.researchandmarkets.com/r/797sel

Contacts

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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900