Communication Services: Worldwide Trends and Forecasts 2019-2024 -

DUBLIN--()--The "Communication Services: Worldwide Trends and Forecasts 2019-2024" report has been added to's offering.

This report provides an outlook on the mobile communication services market worldwide. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS
  • quantification of the level of substitution from traditional services to OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • detailed forecasts for 63 individual countries and eight regions.

Key Metrics

Non-operator/OTT services

  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type

Operator traditional services

  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic

Operator IP-based services

  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Who should read this Report

  • Strategy and planning executives that are responsible for mobile operators' communication services strategies and partnerships with OTT players.
  • Executives in mobile operators' technology and innovations teams that are responsible for developing communication services.
  • Marketing executives at vendors of communication services equipment and software, as it will help them to understand the needs of their operator customers and to size the addressable market for their products.


  • Central and Eastern Europe (CEE)
  • Developed Asia-Pacific (DVAP)
  • Emerging Asia-Pacific (EMAP)
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)

Key Topics Covered:

  • Worldwide trends
  • Worldwide: 79 trillion OTT IP messages were sent in 2019; this is 16 times the number of messages that were sent using SMS
  • Worldwide: 82% of smartphone users were active on OTT messaging apps in 2019; the growth in penetration of these apps will slow down in the coming years
  • Worldwide: the OTT communication market is heading towards saturation; the largest opportunities for penetration growth reside outside voice and messaging
  • Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase
  • Worldwide: strategic responses from operators vary significantly in different regions
  • Worldwide: operators are continuing to migrate smartphone users to VoLTE services; nearly 5.7 billion VoLTE subscribers are expected by 2024
  • Worldwide: operators are continuing to roll out Wi-Fi calling services to improve consumer call quality and relieve mobile network traffic
  • Worldwide: the number of RCS users is growing, and 48% of smartphone users will use the technology by the end of the forecast period
  • Western Europe
  • Western Europe: the use of SMS is in steep decline, largely due to the Facebook ecosystem
  • Western Europe: operators will remain dominant in voice, but will be strongly challenged by alternative providers
  • Central and Eastern Europe
  • Central and Eastern Europe: OTT messaging apps are increasing in popularity and will pose challenges to operators
  • Central and Eastern Europe: operators are providing indoor and outdoor HD voice coverage and VoIP is gaining traction
  • Middle East and North Africa
  • Middle East and North Africa: OTT services will dominate the messaging space and operators are not keen to compete
  • Middle East and North Africa: legacy voice services will continue to dominate, but VoIP will represent a persistent challenge
  • Sub-Saharan Africa
  • Sub-Saharan Africa: social media and messaging services will continue to be important drivers of revenue growth for operators
  • Sub-Saharan Africa: operators' revenue from mobile voice will continue to grow, although OTT players will also benefit from the increase in mobile voice adoption
  • Emerging Asia-Pacific
  • Emerging Asia-Pacific: Facebook is challenging local players and is set to become the dominant messaging provider in the region
  • Emerging Asia-Pacific: the roll-out of voice and video features on common communication platforms has made users accustomed to OTT voice services
  • Developed Asia-Pacific
  • Developed Asia-Pacific: operators in Japan and South Korea have joined forces to launch RCS under a common brand
  • Developed Asia-Pacific: operator circuit-switched voice traffic is being substituted by VoLTE and OTT voice services
  • North America
  • North America: operators will make use of the residual strength of their messaging proposition to acquire a significant share of the A2P value chain
  • North America: most voice traffic will come from operator IP services by 2020 due to operators' investments in new technologies
  • Latin America
  • Latin America: SMS traffic has already peaked in the larger markets because traffic has migrated to OTT services; the major operators are committing to RCS
  • Latin America: traditional voice services are expected to remain dominant during the entire forecast period
  • Forecast methodology and assumptions
  • Forecast outputs and definitions
  • Forecast methodology and assumptions

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900