LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market potential analysis for an automotive company.
The client, an automotive company in China, had to close production facilities and suspend discretionary spending owing to the rapid spread of the COVID-19 pandemic. As a result, the client witnessed a decline in sales by 20%. Also, the client faced challenges in managing cash outflows and safeguarding the supply chain operations. The client, therefore, wanted to undertake a robust strategy to survive through these tough times and emerge stronger in the post-COVID-19 environment. Other key objectives of the engagement were:
- Objective 1: To address cash management challenges and improve liquidity
- Objective 2: To manage demand and supply requirements
- Objective 3: To identify internal and external supply chain risks
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To help the client achieve their key objectives, the experts at Infiniti Research recommended a market opportunity assessment solution. As a part of the engagement, the experts created a threat-map dashboard, developed contingency plans, worked closely with the client’s direct suppliers to gain insights about their production capacity, and conducted financial stress tests.
Business impact of the market potential analysis for the Chinese automotive industry client
By partnering with Infiniti Research, the client was able to revive their supply chain, match demand and supply requirement, and identify alternative suppliers in non-impacted regions of the world.
By leveraging Infiniti’s market potential analysis, the client was also able to:
- Understand potential supply chain risks
- Set new production priorities and manage demand-supply requirements
- Identify local suppliers to support them at times of immediate requirements
- Devise a sound marketing and sales strategy
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About Infiniti Research
Established in 2003, Infiniti Research, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us