Outlook on the India Detergent Market to 2025 - Key Drivers and Challenges of the Industry - ResearchAndMarkets.com

DUBLIN--()--The "India Detergent Market by Value by Segment, by Detergent Type, by Organized Detergent Vs Unorganised Detergent, by Company, by Brand, by Sales Channel, by Demographics, Outlook, 2025" report has been added to ResearchAndMarkets.com's offering.

This report gives synoptic analysis of the detergent market of the India. Laundry care is one of the most inevitable household work performed across the world and detergents are one of the important substances used during it. Traditionally, people worldwide were using different methods to wash clothes with different substances but the Indians were having a holistic perspective. In India, household chores are performed by housewives and dirty clothes shows the inefficacy of them. Hence, Indian wives focus more on choosing best detergents for their family.

Covered in the report:

  • Global Laundry care market
  • India Laundry care market
  • India Detergent market
  • Market trends & developments
  • Key facts about the leading market players

Companies Mentioned

  • Hindustan Unilever Limited
  • Procter & Gamble Home Products Ltd.
  • Rohit Surfactants Private Limited
  • Nirma Limited
  • Jyothy Laboratories Limited

The Indian detergent market is largely divided into two markets of organised and unorganised players. The main products sold here are the detergent bars, detergent powder & liquid detergent. The major proportion of Indian market lies in the rural area in which people are less aware of the brands, buys from general retails and are also highly price sensitive. Moreover, they can easily switch to another product if it is being offered at lower price.

Hence, price competition is a major factor in Indian Detergent market. On the other side, urban people are educated and are aware of the trends, brands and fabric hygiene. Furthermore, they also purchase detergents from multibrand retails and e commerce. Hence, the premium detergent products such as washing machine powders and liquid detergents were developed targeting the urban audience.

The Indian Detergent market has always seen a substantial growth and is expected to reach INR 49067 crore with a compounded annual growth rate (CAGR) of more than 9%. The Surf brand of Hindustan Unilever Limited claims to be the first brand of the market but soon with the introduction of indigenous brands such as Nirma and Ghari, the global leader lost its shares in Indian market. The indigenous brands Nirma and Ghari pinched the empathy of Indian consumers and started making available detergent powder in Indian market.

However, Nirma lost its share over the Ghari Detergent and the brand Ghari by Rohit Surfactants is currently leading the Indian Market with highest market share. The liquid detergent was brought by HUL in the year 2013 under the brand name of Surf Excel. Other price friendly brands such as Rin, Active Wheel, Tide, etc came into the market with their pricing strategies.

The detergents are made available to the end consumer through mainly three sales channels- General retail, Multi brand retail and online retails. The rural market have only general retails which restricts the people to have only one buying option. But the urban people enjoy various discounts and festive offers given by Multibrand and online retails. The major working chain in Indian multibrand retails re Big Bazaar, D mart, Bansal, etc. and e commerce such as Amazon, Flipkart, etc. offers variety of detergents in different size and packaging.

Key Topics Covered:

1. Executive Summary

2. Global Laundry Care Market Outlook

3. India Laundry Care Market Outlook

3.1. Market Size By Value

3.2. Market Share

3.2.1. By Company

3.2.2. By Brand

3.2.3. By Category

3.2.4. By Sales Channel

3.2.5. By Demographics

4. India Detergent Market Outlook

4.1. Market Size By Value

4.1.1. Overall Market

4.1.2. Powder Detergent Market

4.1.3. Bar Detergent Market

4.1.4. Liquid Detergent Market

4.2. Market Share

4.2.1. By Region

4.2.2. By Product Type

4.2.3. By Sales Channel

4.2.4. By Demographics

4.3. India Organized Detergent Market Outlook

4.3.1. Market Size By Value

4.3.2. Market Share

4.4. India Unorganized Detergent Market Outlook

5. Product, Price and Variant Analysis

5.1. Powder Detergent

5.2. Bar Detergent

5.3. Liquid Detergent

6. India Economic Snapshot

7. Raw Material

8. Manufacturing Process

9. Channel Partner Analysis

10. India Laundry Care Market Dynamics

10.1. Key Drivers

10.2. Key Challenges

11. Competitive Landscape

11.1. Porters Five Forces

11.2. Company Profiles

12. Strategic Recommendations

13. Disclaimer

For more information about this report visit https://www.researchandmarkets.com/r/vm2azc


Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900


Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900