Global Customer Data Platform Size to Grow at a CAGR of 34.0% During the Forecast Period, 2020-2025 - ResearchAndMarkets.com

DUBLIN--()--The "Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.

The Customer Data Platform (CDP) market size is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period.

The major growth factors of the CDP include increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, and proliferation of customer channels.

Services segment to grow at a higher CAGR during the forecast period

The CDP market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are consulting services and support and maintenance. The growth of this segment can be attributed to the increasing deployment of CDP, which leads to the increasing demand for pre- and post-deployment services, as these solutions require training due to technical complexities.

Travel and hospitality industry vertical to grow at the highest CAGR during the forecast period

The CDP market by industry vertical has been segmented into Banking, Financial Services and Insurance (BFSI), travel and hospitality, telecom and IT, retail and e-commerce, healthcare, media and entertainment, government, and others (government, automobile, and education). The travel and hospitality segment is expected to grow at a rapid pace during the forecast period. Organizations are adopting CDP solutions to understand customer behavior and design better campaigns to give a personalized experience to their customers.

Asia Pacific to grow at the highest CAGR during the forecast period

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. Increasing investments by the technology companies in major APAC countries, such as India, China and Japan; growing digitalization; increasing adoption of advanced big data and analytics technologies; and government regulations and initiatives are expected to drive the growth of the market in the APAC region.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall CDP market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Key Topics Covered:

1 Introduction

1.1 Objectives of the Study

1.2 Market Definition

1.3 Market Scope

1.4 Years Considered for the Study

1.5 Currency Considered

1.6 Stakeholders

2 Research Methodology

2.1 Research Data

2.2 Market Breakup and Data Triangulation

2.3 Key Industry Insights

2.4 Market Size Estimation

2.5 Market Forecast

2.6 Microquadrant Research Methodology

2.7 Research Assumptions

2.8 Limitations of the Study

3 Executive Summary

4 Premium Insights

4.1 Attractive Market Opportunities in the Customer Data Platform Market

4.2 Market Top 3 Applications

4.3 Market By Region

4.4 Market in North America, By Application and Industry Vertical

5 Market Overview and Industry Trends

5.1 Introduction

5.2 Market Dynamics

5.3 Industry Trends

5.4 Regulatory Implicationsacy Act

5.5 Future Outlook

5.6 Customer Data Platform Architecture

6 Customer Data Platform Market, By Component

6.1 Introduction

6.2 Platform

6.3 Services

7 Customer Data Platform Market By Deployment Mode

7.1 Introduction

7.2 Cloud

7.3 On-Premises

8 Customer Data Platform Market By Organization Size

8.1 Introduction

8.2 Small and Medium-Sized Enterprises

8.3 Large Enterprises

9 Customer Data Platform Market By Application

9.1 Introduction

9.2 Personalized Recommendations

9.3 Predictive Analytics

9.4 Customer Engagement and Retention

9.5 Marketing Data Segmentation

9.6 Security Management

9.7 Others

10 Customer Data Platform Market By Industry Vertical

10.1 Introduction

10.2 Banking, Financial Services, and Insurance

10.3 Retail and eCommerce

10.4 Media and Entertainment

10.5 Travel and Hospitality

10.6 Telecom and It

10.7 Healthcare

10.8 Other Industry Verticals

11 Customer Data Platform Market By Capability

11.1 Introduction

11.2 Open Access

11.3 Real-Time Analytics

11.4 Audience Management

11.5 Identity Management

12 Customer Data Platform Market By Region

12.1 Introduction

12.2 North America

12.3 Europe

12.4 Asia Pacific

12.5 Middle East and Africa

12.6 Latin America

13 Competitive Landscape

13.1 Introduction

13.2 Startup Microquadrant Overview

14 Company Profiles

14.1 Introduction

14.2 Oracle

14.3 SAP

14.4 Adobe

14.5 Salesforce

14.6 Microsoft

14.7 SAS Institute

14.8 Teradata

14.9 Nice

14.10 Dun & Bradstreet

14.11 Leadspace

14.12 Zylotech

14.13 Bluevenn

14.14 Calibermind

14.15 Celebrus (D4t4 Solutions)

14.16 Tealium

14.17 Agilone

14.18 Blueconic

14.19 Lytics

14.20 Ignitionone

14.21 Amperity

14.22 Right to Win

For more information about this report visit https://www.researchandmarkets.com/r/8ya544

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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-89009