NEW YORK--(BUSINESS WIRE)--WITHIN, the world’s first Performance Branding company unveiled the results of its partnership with Trade Coffee, the online coffee matchmaker for coffee lovers. Following the 2018 kickoff of WITHIN and Trade Coffee’s partnership, WITHIN helped Trade Coffee launch The Hookup, a subscription service based on a taste-preference survey to match coffee lovers with the best beans. Supported by WITHIN’s lifetime value–focused marketing approach, Trade Coffee transitioned to a subscription-based service to build an even more loyal customer base.
Trade Coffee saw only 30% of new customers sign up for subscriptions following the initial launch of The Hookup. After WITHIN helped optimize Trade's campaigns and advised on its user experience to emphasize The Hookup, subscriptions among new customers jumped to 90%. WITHIN also helped Trade Coffee assess roasters with the highest subscription rates to improve average customer lifetime value. By upgrading Trade Coffee's subscription model and optimizing the user acquisition experience, WITHIN increased repeat rate and LTV by decreasing the cost per repeat purchasers by 41%
“When we set out to build The Hookup, we wanted to make sure to bring on a partner who could help us build out a robust and personalized solution for our customers,” said Mike Lackman, CEO of Trade Coffee. “We were able to launch “The Hookup” to great success thanks to WITHIN’s deep integration with our company and its staff working alongside our team in the trenches to see this project through.”
WITHIN and Trade Coffee further integrated their teams when WITHIN began in-housing full-time, dedicated WITHIN staff at Trade Coffee’s offices. In-housing has made communication between the companies seamless and helped them leverage all available resources for optimal performance.
“Trade Coffee needs to scale in an industry with many brand and distribution options for consumers. To pull it off, we collaborated with Trade to design a hybrid working model. Our Performance Branding experts are split between Trade and our offices. This creates a seamless experience for Trade to flex up and down while getting the deep expertise they need when they need it,” said WITHIN CEO Joe Yakuel.
WITHIN announced its rebrand in February, asserting its position as the world’s first Performance Branding company. The relaunch declared WITHIN's commitment to collapsing the funnel between performance and brand marketing to unify objectives, targets, and strategy
WITHIN partners with brands across retail, technology, food & beverage, and financial services verticals. Its partners include global brands like Nike, Facebook, Anheuser-Busch, and Spanx to disruptors like Thousand Fell, Purple, Fig Loans, and Techstyle.
For more information, please visit: WITHIN.co
WITHIN is the world’s first Performance Branding company. WITHIN collapses the funnel between performance and brand to unify marketing objectives, targets, and strategy. Partnered with a brand’s unique value proposition, WITHIN’s integrated media and personalized content solutions are designed to maximize growth. For more information visit WITHIN.co
About Trade Coffee:
At Trade, we’re creating a new kind of marketplace for coffee, one that brings the best of locally roasted coffee to consumers across the country. They get to discover new coffees and flavors regularly, all while supporting local businesses. We are emerging as an industry leader in direct-to-consumer coffee, and we’re growing all the time. Our digital platform provides access to the best craft-roasted coffee you can find anywhere and personalizes the experience for each individual, which allows us to reach a wide population of coffee drinkers—from beginners to aficionados. Our human-powered algorithm matches you with +52 local roasters all over the country for your perfect cup of coffee. Our team of seasoned coffee experts cup every single coffee. Then, they classify coffee by various attributes making it possible to accurately compare coffee from different roasters.