Spend More Time Living the Backyard Life This Season

Exmark’s new Backyard Life site empowers homeowners to live life outdoors

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With a focus on giving home and acreage owners tips and know-how to make the most of their outdoor experience and live more life outdoors, Backyard Life is a unique one-of-a-kind multimedia destination.

BEATRICE, Neb.--()--Now, more than ever, home and acreage owners are looking to spend more time outdoors. Whether it’s building the ideal outdoor kitchen, choosing perennials for a flower garden, or backyard barbecuing, Exmark’s new Backyard Life site offers tips and projects to make the most of outdoor living.

Exmark Senior Marketing Manager, John Cloutier, said Backyard Life is a one-of-a-kind destination site catering to home and acreage owners looking to spend more quality time outdoors.

“Of course, the foundation of an awesome backyard experience is a well-maintained lawn,” Cloutier said. “Acreage owners use Exmark mowers to maintain a beautiful lawn and get more of their quality time back. With that in mind, we created Backyard Life to help these folks make the most of that quality time outdoors with family and friends.”

Backyard Life is an immersive multimedia experience including blogs and how-to videos that inspire visitors and give them the tips and knowledge to make their backyard dreams a reality. Exmark is working with leading content experts from across the country to develop a wide range of original, informative and entertaining video content in their Exmark Original Series, including Done-In-A-Weekend Projects, Done-In-A-Weekend Extreme Projects, Prime Cuts and Dream Yards.

Atlanta, Georgia-based landscape designer Doug Scott, hosts Exmark’s Done-In-A-Weekend Projects original series of lawn-and-garden DIY projects homeowners can complete in a weekend or less. These videos offer tips on how to tackle DIY projects including building a container garden, installing water features and more. In the ‘Mow Like a Pro’ video, Scott partners with lawn-and-garden expert and professional fisherman, Brian Latimer, to offer tips on how to add professional-looking stripes to the lawn while mowing.

Scott also hosts Exmark’s Done-In-A-Weekend Extreme Projects original series, which features larger DIY projects that may take longer than a weekend to complete. Projects in this series help viewers understand how to complete those larger backyard projects including building retaining walls, raised garden beds, and pergolas.

Great food is a cornerstone of outdoor living. That’s why Exmark has teamed with former Iron Chef Showdown winner, David Bancroft, for its Prime Cuts outdoor cooking and living original series. In this four-part video series, Bancroft works with guest chefs to offer tips on how to properly select, prepare, and cook a variety of high-quality meats and fish.

Exmark partnered with Augusta, Georgia-based landscape designer Jane Waldorp on the new Dream Yards original video series. Each video offers an exclusive glimpse into elite lawns from across the country, giving viewers perspective that can help them make the most of their own outdoor living space.

Exmark has also engaged ambassadors to contribute unique outdoor living content to Backyard Life. Ambassadors include NASCAR racer Austin Dillon, professional fisherman Andy Morgan, gardening and sustainability expert Joe Lamp’l, leading barbecue authority Greg Mrvich, and rural homesteading and outdoors expert Mike Morgan.

At Exmark, we believe living happens outdoors, and encourage home and acreage owners to go live it! Get inspired at Exmark.com/Backyard.

About Exmark
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers and equipment for the landscape professional. Exmark mowers are trusted 2-to-1 over the next best-selling brand of zero-turn mowers by landscape professionals. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark products are designed to help customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share the company’s commitment to customer service and quality products. Learn more at Exmark.com.

About Backyard Life
With a focus on giving home and acreage owners tips and know-how to make the most of their outdoor experience and live more life outdoors, Backyard Life is a unique one-of-a-kind multimedia destination. Content focuses on lawn-and-garden, outdoor cooking and living, and rural lifestyles. Learn more at Exmark.com/Backyard.

Contacts

Matt Gersib
(402) 314-2150
mattgersib@gmail.com

Release Summary

Now more than ever, home and acreage owners want to spend more time outdoors. Exmark's Backyard Life site offers tips and projects to do just that.

Contacts

Matt Gersib
(402) 314-2150
mattgersib@gmail.com