MINNEAPOLIS--(BUSINESS WIRE)--Great Clips®, the “Official Hair Salon of the NHL,” today launched “Legendhairy Lineup,” a new and enhanced interactive campaign that embraces and celebrates the best #HockeyHair styles from across the NHL®. Today through May 10, fans can visit www.NHL.com/HockeyHair and build a weekly fantasy lineup of six NHL players – both past and present – that best represent the week’s distinct hairstyle category. When fans enter their weekly lineups, they’ll be entered for a chance to win prizes including free haircuts for a year and a grand prize package to attend the NHL Awards™ in June.
In week one, fans will vote for players with the “Best Flow,” selecting from current NHL stars such as Erik Karlsson, Tyler Seguin and T.J. Oshie and NHL Alumni including Mike Modano, Darcy Tucker and Chris Pronger, among others. Additional poll categories over the eight-week campaign include: Basic Bros (Week 2), Slickback Salads (Week 3), Top Fades (Week 4), High and Tights (Week 5), Mullet Magic (Week 6), Mane Men (Week 7) and All-Time Greats (Week 8).
Each week, fans can submit their new “Legendhairy Lineup” and share their picks on social media using #HockeyHair.
The campaign will be featured in Great Clips salons across the U.S. and Canada and will also be promoted on live game broadcasts on NHL Network™ leading up to and during the 2020 Stanley Cup® Playoffs, and on the NHL, National Hockey League Players’ Association (NHLPA) and NHL Alumni Association social media channels.
“We are excited to offer hockey fans a fun new way to celebrate and even debate the unique haircuts that dominate the NHL,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “Our partnership with the NHL, NHLPA and NHL Alumni Association provides Great Clips with an opportunity to tap into a popular conversation topic such as hockey hair, while also connecting with hockey fans in an authentic and engaging way during the peak of the NHL season.”
Great Clips announced a multiyear partnership with the NHL, NHLPA and NHL Alumni Association in April 2019. Through the partnership, Great Clips is the Official Hair Salon of the NHL, while also receiving brand exposure during all U.S. and Canada Stanley Cup® Playoffs game broadcasts and at tentpole NHL events, including NHL All-Star Weekend, NHL Winter Classic®, NHL Stadium Series™ and the NHL Gaming World Championship™.
About Great Clips, Inc.
Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has 4,500 salons throughout the United States and Canada, making it the world’s largest salon brand. Great Clips is 100 percent franchised, and salons are owned locally by more than 1,200 franchisees across North America. Great Clips franchisees employ nearly 40,000 stylists who receive ongoing training to learn the Great Clips customer care system and advanced technical skills. As a walk-in salon, Great Clips provides value-priced, high-quality haircare for men, women and children. Getting a great haircut at Great Clips is more convenient than ever with Online Check-In and Clip Notes®. To check-in online, visit GreatClips.com or download the free app for Android and iPhone. For more information about Great Clips, Inc. or to find a location near you, visit GreatClips.com.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs and proudly welcomes its 32nd franchise, based in Seattle, for the 2021-22 season. Each team roster reflects the League’s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Gary Bettman has served the NHL as Commissioner since February 1, 1993 and has guided the world’s top professional hockey league to more than $5 billion in annual revenues and partnerships with more than 40 blue chip corporate sponsors. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network™ in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region, Yandex in Russia and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Having entered the esports world in 2018, the League hosts the NHL Gaming World Championship™ annually, drawing record digital streaming audiences during the 2019 campaign. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.
NHL, the NHL Shield, the word mark and image of the Stanley Cup, and the word mark NHL Winter Classic are registered trademarks and the NHL All-Star logo, NHL Winter Classic logo, NHL Stadium Series name and logo, NHL Gaming World Championship name and logo and NHL Network name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2019. All Rights Reserved.
About the National Hockey League Players’ Association
The National Hockey League Players’ Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 20 years, more than 80,000 deserving children in 34 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $25 million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.
NHLPA, National Hockey League Players’ Association and the NHLPA logo are registered trademarks of the NHLPA and are used under license. © NHLPA. All Rights Reserved.
About the NHL Alumni Association
The NHL Alumni Association, established in 1999, is a charitable organization in Canada and the US that serves as a passionate advocate devoted to bettering the lives of its members (all former NHL Players). The NHL Alumni Association exemplifies this commitment to its members in many different ways including financial assistance, commercializing players’ rights, emotional support, physical care, post playing career transition and family aid all in furtherance of its efforts to ‘Honour the Past’. Since its inception, the NHL Alumni Association has acted as a liaison with its 29 local chapters and has become the largest membership association for retired professional hockey players.
The Alumni logo is a trademark of the NHL Alumni Association. © NHL Alumni Association 2020. All Rights Reserved.