Global Audience Analytics Market Analysis, Trends, and Forecasts, 2019-2025 - ResearchAndMarkets.com

DUBLIN--()--The "Audience Analytics - Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.

Audience Analytics market worldwide is projected to grow by US$4 Billion, driven by a compounded growth of 11.4%.

Solutions, one of the segments analyzed and sized in this study, displays the potential to grow at over 10.2%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$4.9 Billion by the year 2025, Solutions will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 13% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$180.2 Million to the region's size and clout in the next 5 to 6 years. Over US$183.8 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Solutions will reach a market size of US$358.6 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 10.9% over the next couple of years and add approximately US$679.1 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,

  • 3DiVi Inc.
  • Adobe Systems, Inc.
  • Akamai Technologies, Inc.
  • Analyticowl
  • Brandchats
  • Brandwatch
  • Cadreon
  • comScore, Inc.
  • Crimson Hexagon
  • Cxense ASA
  • Flytxt
  • Google LLC
  • IBM Corporation
  • Lotame Solutions, Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • QUIVIDI SAS
  • SAS Institute, Inc.
  • Sightcorp BV
  • Socialbakers
  • StoryFit
  • Telmar Group Inc.
  • Unifi Software Inc.
  • Verimatrix, Inc.
  • Verto Analytics Inc.

Key Topics Covered:

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Audience Analytics Market: A Prelude
  • Global Competitor Market Shares
  • Audience Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics
  • Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019
  • Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries
  • Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019
  • Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks
  • Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018
  • With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users
  • Audience Analytics Help Service Providers in Improving User Experience
  • Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience
  • Audience Analytics Promise to Transform Media and Entertainment Industry
  • Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises
  • Rising Significance of Digital Signage with Audience Analytics for Smart Cities
  • Audience Analytics Critical for Content Creators
  • Google Continues to Transform the Audience Analytics Marketplace
  • Instagram Analytics Aid in Increasing Followers and Engagement Levels
  • PRODUCT OVERVIEW
  • Audience Analysis
  • Audience Analytics

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

  • Market Facts & Figures
  • US Audience Analytics Market Share (in %) by Company: 2019 & 2025
  • Market Analytics

CANADA

JAPAN

CHINA

EUROPE

  • Market Facts & Figures
  • European Audience Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025
  • Market Analytics

FRANCE

GERMANY

ITALY

UNITED KINGDOM

REST OF EUROPE

ASIA-PACIFIC

REST OF WORLD

IV. COMPETITION

V. CURATED RESEARCH

For more information about this report visit https://www.researchandmarkets.com/r/vg4057

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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900