DUBLIN--(BUSINESS WIRE)--The "Audience Analytics - Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.
Audience Analytics market worldwide is projected to grow by US$4 Billion, driven by a compounded growth of 11.4%.
Solutions, one of the segments analyzed and sized in this study, displays the potential to grow at over 10.2%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$4.9 Billion by the year 2025, Solutions will bring in healthy gains adding significant momentum to global growth.
Representing the developed world, the United States will maintain a 13% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$180.2 Million to the region's size and clout in the next 5 to 6 years. Over US$183.8 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Solutions will reach a market size of US$358.6 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 10.9% over the next couple of years and add approximately US$679.1 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.
Competitors identified in this market include, among others,
- 3DiVi Inc.
- Adobe Systems, Inc.
- Akamai Technologies, Inc.
- comScore, Inc.
- Crimson Hexagon
- Cxense ASA
- Google LLC
- IBM Corporation
- Lotame Solutions, Inc.
- NetBase Solutions, Inc.
- Oracle Corporation
- QUIVIDI SAS
- SAS Institute, Inc.
- Sightcorp BV
- Telmar Group Inc.
- Unifi Software Inc.
- Verimatrix, Inc.
- Verto Analytics Inc.
Key Topics Covered:
I. INTRODUCTION, METHODOLOGY & REPORT SCOPE
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
- Audience Analytics Market: A Prelude
- Global Competitor Market Shares
- Audience Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics
- Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019
- Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries
- Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019
- Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks
- Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018
- With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users
- Audience Analytics Help Service Providers in Improving User Experience
- Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience
- Audience Analytics Promise to Transform Media and Entertainment Industry
- Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises
- Rising Significance of Digital Signage with Audience Analytics for Smart Cities
- Audience Analytics Critical for Content Creators
- Google Continues to Transform the Audience Analytics Marketplace
- Instagram Analytics Aid in Increasing Followers and Engagement Levels
- PRODUCT OVERVIEW
- Audience Analysis
- Audience Analytics
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
- Market Facts & Figures
- US Audience Analytics Market Share (in %) by Company: 2019 & 2025
- Market Analytics
- Market Facts & Figures
- European Audience Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025
- Market Analytics
REST OF EUROPE
REST OF WORLD
V. CURATED RESEARCH
For more information about this report visit https://www.researchandmarkets.com/r/vg4057