India Feminine Hygiene Products Market Expected to Grow with a CAGR of 14.92% During the Forecast Period, 2019-2024 -

DUBLIN--()--The "Feminine Hygiene Products Market in India 2019" report has been added to's offering.

In India, approximately 60% of women are diagnosed with vaginal and urinary tract diseases and infections every year due to poor menstrual hygiene. Growing awareness about intimate hygiene and increase in preference for sanitary products like tampons and panty liners have garnered a huge demand for feminine hygiene products in the country.

The entry of new players and start-ups is expanding the feminine hygiene products market in India, which was valued at INR 25.02 Bn in 2018 and is expected to reach INR 58.62 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~14.92%, during the 2019-2024 period.

Key growth drivers of the market:

  • Education has made women aware of the importance of feminine and menstrual hygiene. With improved literacy rate, women have become acquainted with the various alternatives to sanitary napkins available in the market, like tampons, menstrual cups and panty liners. As a result, demand for feminine hygiene products has picked up in recent years.
  • The Swachh Bharat Abhiyan initiative of the Indian government involves the support of schoolteachers, and state and district administrations for the implementation of safe menstrual hygiene practices in semi-rural and rural areas. Rashtriya Kishor Swasthya Karyakram, another initiative of the Indian government, was launched in 2014 to raise awareness about menstrual hygiene across schools. This program is aimed at ensuring access to subsidised sanitary products and encourage safe menstrual hygiene practices across the country, especially in semi-rural and rural areas.

Key deterrents to the growth of the market:

  • Although the Indian government has launched several awareness programs across the country about menstrual hygiene, menstruation continues to be a taboo subject. As a result, women have reservations when it comes to buying feminine hygiene products from pharmacies or local shops, especially in rural areas, thereby impeding the growth of the market.
  • The average price of a packet of sanitary napkin, consisting of six to eight pads, varies between INR 50 to INR 85. In a developing country like India, women in rural areas use traditional products like newspapers, plastics, cloths, rags, and other unhygienic products during menstruation, which cost much less than feminine hygiene products available in the market. This differentiation in price impacts the adoption of feminine hygiene products on a large scale, which may hamper the growth of the feminine hygiene products market in India.

Key Topics Covered:

Chapter 1: Executive Summary

  • Executive summary

Chapter 2: Socio-economic Indicators

  • Socio-economic indicators

Chapter 3: Introduction

  • Market definition and structure

Chapter 4: Market Overview

  • India feminine hygiene products market overview
  • Value-wise historical market size
  • Value-wise forecasted market size
  • Porter's five forces analysis

Chapter 5: Market Segmentation

  • India feminine hygiene products market segmentation
  • Based on product usage (2018)
  • Sanitary napkin
  • Unhygienic products
  • Based on market share of major brands
  • Whisper
  • Stayfree
  • Kotex

Chapter 6: Trade Analysis

  • Export
  • Value-wise
  • Volume-wise
  • Country-wise
  • Import
  • Value-wise
  • Volume-wise
  • Country-wise

Chapter 7: Market Influencers

  • Growth drivers of the market
  • Deterrents to the growth of the market

Chapter 8: Market Trends

  • Current market trends

Chapter 9: Competitive Landscape

  • Procter & Gamble Hygiene and Healthcare Limited
  • Company information
  • Business description
  • Products/services
  • Key people
  • Financial snapshot (only for public companies)
  • Key ratios (only for public companies)
  • Key financial performance indicators (only for public companies)
  • Key business segments (only for public companies)
  • Key geographic segments (only for public companies)
  • Johnson & Johnson Private Limited
  • Unicharm India Private Limited
  • Glenmark Pharmaceuticals Limited
  • Carmesi
  • HeydayOrganic Biodegradable Sanitary Napkins and Pads
  • First Step Digital Private Limited
  • Redcliffe Hygiene Private Limited
  • Saathi Eco Innovations India Private Limited
  • Sudh Plus Hygiene Products Private Limited

Chapter 10: Recent developments

  • Recent developments

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900