WILMINGTON, Del.--(BUSINESS WIRE)--Great Stuff™ has been named the winner of two Hanley Wood 2019 Brand Builder Awards, earning the industry’s highest honors for its exceptional Great Stuff™ Smart Dispenser™ marketing campaigns. The winning entries were selected for executing campaigns that generate sales, motivate buying behavior and inspire customer loyalty by Hanley Wood, the housing industry’s data leader backed by Zonda and Metrostudy, and the industry’s top residential real estate development and new home construction advisors.
“For over 40 years, Great Stuff™ has been a trusted and legacy brand, but what’s unique about the launch of the Smart Dispenser™ is that the innovation is rooted in the customer’s desire to have a better experience with the product,” said Heather Smith, Global Brand & Digital Marketing Leader, DuPont Performance Building Solutions. “The Smart Dispenser™ addresses customer pain points by offering less mess, no drips and 30-day reusability. We knew this innovation was something special, so igniting a digitally focused omni-channel campaign that spoke to and reached our customer was imperative for increased market adoption. Equally important was for the campaign to create a deeper trust and affinity to the Great Stuff™ brand and I’m proud to say, we achieved both. We are truly honored to receive this recognition from Hanley Wood, a prestigious and like-minded partner in the builder community.”
The Brand Builder Awards include seven categories – from advertising campaigns to website design and more – and recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries.
“We are thrilled to honor Great Stuff™ Smart Dispenser™ as a Platinum and Gold 2019 Brand Builder winner for Best New Product Launch and Best Advertising Campaign,” said Paul Tourbaf, President, Residential Construction Group, Hanley Wood. “Their creative marketing approach combined with the effectiveness of their work, distinguished them as a leader in their category and offered great insight into the innovation within their company. I congratulate the team working on Great Stuff™ for their success.”
These two prestigious Hanley Wood Brand Builder awards add to the growing list of innovative, industry-driven award wins and accolades for Great Stuff™ Smart Dispenser™, including being named a winner of the Aerosol & Dispensing Forum (ADF) Packaging Innovation Awards for 2019 and two R&D 100 Awards for Advancements in Science & Innovation. Over the past eight years DuPont has received 13 R&D 100 Awards and been named as a finalist 17 times.
Entries for the 2019 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at www.brandbuilderawards.com.
The 2019 Brand Builder Awards judges included:
- Carrie Schonberg, Chief Marketing Officer, Ashton Woods
- Char Kurihara, Vice President Sales | Marketing | Branding, DRB Group
- Myles Becker, Owner, BlueFish Designs
- David Garlinski, Director of Business Development, Mutual Mobil
About DuPont Performance Building Solutions
DuPont Performance Building Solutions is a global innovation leader in the building and construction industry, providing products and materials for all six sides of the building envelope. By developing solutions for managing the air, water and thermal performance of buildings and residences, we help our customers build energy-efficient, resilient, and durable shelters in a rapidly changing world. Backed by unmatched industry insight, building knowledge, and technical support, as well as world-class brands such as Styrofoam™ Brand, Tyvek®, and Great Stuff™, our products and services portfolio enables customers to focus on what they do best, no matter where and how they choose to build.
About DuPont Safety & Construction
DuPont Safety & Construction is a global leader in delivering innovation for life’s essential needs in water, shelter and safety; enabling its customers to win through unique capabilities, global scale and iconic brands including DuPont™ Corian®, Kevlar®, Nomex®, Tyvek®, GreatStuff™, Styrofoam™ and FilmTec™.
DuPont (NYSE: DD) is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, construction, water, health and wellness, food and worker safety. More information can be found at www.dupont.com.
DuPont™, the DuPont Oval Logo, and all products, unless otherwise noted, denoted with ™, ℠ or ® are trademarks, service marks or registered trademarks of affiliates of DuPont de Nemours, Inc.