FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--HyperX, the gaming division of Kingston Technology Company, Inc., today named NBA 2K League professional gamer Artreyo “Dimez” Boyd as a brand ambassador related to gaming headsets, keyboards, mice, and mousepads. Entering his third year as a player for Mavs Gaming, Dimez is the first NBA 2K League player to be signed as an individual HyperX ambassador and first to become a member of the HyperX Heroes ambassador program.
“The rise of Dimez as an esports athlete coupled with the growing popularity of the NBA 2K League is an inspirational story to all gamers,” said Wendy Lecot, head of strategic alliances, HyperX. “As one of the original supporters of the NBA 2K League and its teams, HyperX is excited to be a part of this phase of Dimez’ journey and welcome him to the HyperX family.”
As the No. 1 pick in the inaugural 2018 NBA 2K League Draft, Dimez is known for his skilled in-game play and continues to be a top player in the league who brings his enthusiasm to the game and the community. As a HyperX gaming ambassador, Dimez will receive a HyperX Heroes treatment, including his own hero illustration inspired by his gaming persona and expressed love of gaming.
“HyperX is an iconic brand in the gaming community and active supporter of gamers everywhere in its industry initiatives, partnerships and ventures,” said Dimez. “I am excited to be joining the HyperX Heroes universe and share my love of gaming and NBA 2K with fans as a HyperX brand ambassador.”
“Dimez is the ideal brand ambassador for HyperX and I couldn’t be happier for him,” said Brendan Donohue, managing director, NBA 2K League. “The NBA has seen players and marketing partners work together on brand amplification for decades and it is exciting to see one of the NBA 2K League’s biggest stars team up with HyperX who has been a great partner and supporter of the NBA 2K League since our first season.”
HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 65 million memory modules,10 million gaming headsets and one million keyboards worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
About the NBA 2K League
The NBA 2K League, a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc. (NASDAQ: TTWO), launched in 2018 and features the best NBA 2K players in the world. Each of the league’s 23 teams features six players who compete as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs. For more information about the NBA 2K League, visit NBA2KLeague.com [2kleague.nba.com].
Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press images can be found in Kingston’s press room here.
Kingston, the Kingston logo, HyperX and the HyperX logo are registered trademarks or trademarks of Kingston Technology Corporation in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.