TEL AVIV--(BUSINESS WIRE)--In honor of its 20th anniversary, 7 For All Mankind®—the originator of American premium denim and a division of Delta Galil Industries, Ltd. (DELT/Tel Aviv Stock Exchange, DELTY.PK/OTCQX)—is launching Creative Director Simon Spurr’s first full collection for the brand and unveiling a global spring campaign titled “Remember Your First.” The campaign stars Carolyn Murphy, who embodies the iconic feel of the early 2000s and was one of the first supermodels featured in the brand’s early campaigns. Cato Van Ee, Arthur Gosse, Anais Mali and a curated cast of brand ambassadors will join Murphy, sharing stories about their first pairs of 7s. As the brand celebrates its history and heritage, the campaign will highlight why wearers fell in love with 7s in the first place, aiming to introduce and elicit the same emotional connection with a new generation.
Spurr, a highly accomplished British designer with more than 20 years of design and brand experience, has garnered critical acclaim for his namesake brand and is now leveraging his expertise in tailoring and ready-to-wear to expand the 7 For All Mankind collection’s breadth. “Denim will always be at the brand’s core, but with the Spring ’20 collection, we are entering a new era,” he said. “Our goal is to continue breaking down the barriers between ready-to-wear and denim through innovation.”
The Spring collection is centered on the brand’s signature denim, with its most coveted styles and fits updated for the season in a range of light to medium washes, crisp whites and neutral colorways. Spurr built upon this offering with distinct ready-to-wear collections for women and men at contemporary price points. Beautifully constructed suiting, elevated outerwear, and feminine dresses and blouses capture a refined, cool aesthetic that complements the denim to create the ultimate wardrobe.
“Twenty years ago, 7 For All Mankind created a new way of dressing, one that made denim appropriate for any occasion—work, play, evenings out,” said Suzanne Silverstein, President of 7 For All Mankind. “In 2020, we celebrate that heritage by reissuing the jean that we launched with, made modern with sustainable fabric and recycled hardware details, and with an advertising campaign that is nostalgic yet forward-looking.”
7 For All Mankind launched by reimagining denim as a sophisticated choice appropriate for virtually any time, place and occasion. Its introduction of luxe fabrics, polished silhouettes and iconic stitchwork elevated the genre, marking a distinct moment in fashion history that has been carried through to 7’s design process today.
The “Remember Your First” campaign focuses on the emotional response people felt when they bought their first pair of 7 For All Mankind jeans and the connection that still exists today. 7 For All Mankind is further marking this milestone year by reissuing its 080 Bootcut—the best-selling jean that started it all—as a limited release this spring.
About 7 For All Mankind®
7 For All Mankind®, a division of Delta Galil Industries, is the world’s premiere brand of denim innovation and lifestyle products. Founded in 2000, the Los Angeles brand pioneered the premium denim industry and quickly earned critical acclaim due to its innovation in fit, fabric and finish. The 7 For All Mankind® brand offers denim, sportswear and accessories collections for men, women and kids. Products are sold in freestanding 7 For All Mankind® stores, online at www.7ForAllMankind.com, and in luxury department and specialty stores in over 80 countries worldwide. Delta Galil Industries is a global manufacturer and marketer of branded and private label apparel products for men, women and children with an emphasis on innovative seamless apparel. For more information, visit www.deltagalil.com. For more information about the 7 For All Mankind® brand, please visit www.7ForAllMankind.com.
About Delta Galil Industries
Delta Galil Industries is a global manufacturer and marketer of branded and private label apparel products for men, women and children. Since its inception in 1975, the Company has continually strived to create products that follow a body-before-fabric philosophy, placing equal emphasis on comfort, aesthetics and quality. Delta Galil develops innovative seamless apparel, including bras, shapewear and socks; intimate apparel for women; extensive lines of underwear for men; babywear, activewear, sleepwear, and leisurewear. Delta Galil also designs, develops, markets and sells branded denim apparel under the brand 7 For All Mankind® and ladies apparel under the brand Splendid®. For more information, visit www.deltagalil.com.