India Bathroom Air Freshener Market Overview (2020 to 2025) -

DUBLIN--()--The "India Bathroom Air Freshener Market Overview, 2020-2025" report has been added to's offering.

This report gives an all-round examination of the Indian bathroom air freshener market. Earlier, bathroom fresheners were dominated by blocks and Odonil was leading in this segment. The attractiveness of the market has allowed other organized players to foray into this segment. Bathroom Air Fresheners are now available in different formats namely blocks, aerosol/sprays, gels, 1 touch air, electric diffusers, candle, etc.

This report provides historical and forecasted performance of the market and profiles of the top players in the market.

Air fresheners used in bathrooms have been growing with vast consumer demand and largely derived from the retail segment of the market. Overall the bathroom segment has grown historically at a CAGR of over 9%. This growth was highly supported by the mass market of the block air freshener in the residential space and commercially electric/automatic diffusers that have liquid is growing.

Just a few years ago, consumers were using their room aerosol inside bathrooms and bathroom air freshener was not a part of Indian consumer's routine purchase. However, in the recent past, it became a part of their routine purchase as the purchasing power of the consumer increased and consumers can easily find it in nearby stores. The sale through general trade has been increasing year on year as stores in these categories are prevalent in tier 2 and 3 cities.

Commercially, it was used in hotels, hospitals & corporate offices but in the last decade, mall culture has evolved in the country which has allowed the segment to grow further as they want to give pleasant smelly washrooms to employees/visitors/customers. This growth is due to an increase in urbanization.

Report Objectives

  • To give a detailed overview of Indian bathroom Air freshener market
  • To provide the market size and the forecast of India Bathroom Air Freshener market
  • To provide key details on retail and business to the business segment of the market
  • Markets share of the Bathroom air freshener market
  • Profile of leading players in the Indian Bathroom air freshener market

Key Topics Covered:

1. Executive Summary

2. Report Methodology

3. India Demographic Insight

4. Global Air Care Market Outlook

4.1. Market Size By Value

4.1.1. Overall Market

4.1.2. Europe Air Care Market

4.1.3. North America Air Care Market

4.1.4. Asia Pacific Air Care Market

4.1.5. Rest Of The World Air Care Market

4.1.6. Retail Air Care Market

4.1.7. Business-to-Business Air Care Market

4.2. Market Share

4.2.1. By Company

4.2.2. By Region

4.2.3. By Product Type

4.2.4. By Application

5. India Air Freshener Market Outlook

5.1. Market Size By Value

5.1.1. Overall Market

5.1.2. Retail Air Care Market

5.1.3. Business-to-Business Air Care Market

5.2. Market Share

5.2.1. By Product Type

5.2.2. By Application

5.2.3. By Sales Channel

5.2.4. By Region

5.2.5. By Tier wise

5.2.6. By Company

6. India Bathroom Air Freshener Market Outlook

6.1. Market Size By Value

6.1.1. Overall Market

6.1.2. Retail Air Care Market

6.1.3. Business-to-Business Air Care Market

6.2. Market Share

6.2.1. By Product Type

6.2.2. By Sales Channel

6.2.3. By Tier wise

6.2.4. By Company

7. Product Price & Variant Analysis

8. India Economic Snapshot

9. Company Profiles

9.1. Dabur India Limited

9.2. Godrej Consumer Products Limited

9.3. Procter & Gamble Home Products Private Limited

9.4. Reckitt Benckiser (India) Private Limited

9.5. SC Johnson Products Pvt. Ltd.

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900