ALISO VIEJO, Calif.--(BUSINESS WIRE)--PCMA, the pioneer and category leader in Non-Bank Private Client Lending, today announced the launch of PartnerUP™, an invitation only channel partner program for mortgage professionals transitioning to the New Era of Credit and looking to align their practice to this lucrative Private Client category.
Evolving the traditional wholesale channel approach, PCMA is centered on offering a performance-based, market share program designed to help qualified partners gain awareness and influence in geo-targeted high capacity communities.
PCMA is transforming the way its partners develop market share in the private client communities they serve. PartnerUP™ is built on simplicity, flexibility and profitability for our partners, simplifying how market share partners achieve market success and further supports the awareness of their elevated advisory status.
The partner network offers members access to partner-specific training, proprietary marketing resources, and go-to-market tools. Taking a true partnership approach, PCMA PartnerUP™ opens market opportunities to increased revenue, elevated stature and community expertise, and delivering more value to customers by taking advantage of all the PartnerUP™ program has to offer.
“We obsess about our standing in the market. No other company is as committed to serving the needs of the Private Client Community as PCMA,” said John R. Lynch, CEO and Founder. “Our PartnerUP™ program delivers the industry’s first and most complete approach to helping mortgage professionals grow their business and take their careers to the highest levels of professionalism and expertise.”
PCMA PartnerUP™ program training and certification courses are available free of charge. Learn the skills that you need to design, deploy, manage, and troubleshoot a PCMA Private Client. PCMA Partner Network training courses are offered in both instructor-led and self-paced online formats. The partner portal, also referred to as Lending IQ, is a secure, centralized online resource that provides information, tools, training, and specific applications to manage a Partner’s private client business and access resources.
“Our training educates origination professionals on our proprietary technology and products and provides background information on key Private Client Lending fundamentals. We transform mortgage brokers into Private Client lending experts,” said Lynch. “PCMA PartnerUP™ has three levels: Approved Broker, Partner Pro, and Partner Expert. Each program level will challenge you to grow and learn more, preparing you to be the Private Client expert in your zip code.”
Learn more about PCMA PartnerUP™ at https://pcma.partners/pdf/PartnerUP-v1.pdf.
PCMA is the leading non-bank private client lending organization serving the needs of their mass affluent and high net worth clientele. PCMA offers qualified individuals and institutions bespoke lending solutions across all major residential asset classes. PCMA is a diversified financial enterprise offering private client solutions through a direct and indirect to consumer business model. PCMA strives to build trusting and enduring relationships by putting clients and professional partners at the center of all they do. PCMA is headquartered in Orange County, CA. Additional information is available at www.pcma.us.com.