GlobalWebIndex Scales US Business with the Addition of Carrie Seifer as North America General Manager

Seifer brings a fresh perspective to the GlobalWebIndex executive team to help drive the next phase of regional growth.

GlobalWebIndex appoints Carrie Seifer to General Manager of the US region. (Photo: Business Wire)

NEW YORK--()--GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, today announces the appointment of Carrie Seifer as General Manager of the US region. Seifer will be responsible for continuing GlobalWebIndex’s US growth trajectory by leading business strategy, customer success, team performance and thought leadership priorities.

Seifer brings a strong background in high-growth business environments, previously holding executive roles at IBM, Publicis, Millennial Media and Conde Nast. Her expertise building, selling and operationalizing go-to-market strategies from inside agencies, publishers and technology platforms gives her a unique, first-hand experience that will support GlobalWebIndex in building frictionless experiences for all types of clients.

“We could not have found someone who is a better fit for our business needs, our team culture and our stage of growth,” says Tom Smith, Founder and CEO,GlobalWebIndex. “Carrie brings an ideal mix of scale-up and sector experience and has perfected large scale, international revenue management, all of which makes her a vital asset for us to open the door to new opportunities for the US business.”

Seifer joins GlobalWebIndex following a nearly three-year stint as Chief Revenue Officer for IBM, where she was responsible for managing international business divisions and creating go-to-market strategies for advertising, business-to-business (B2B) and media sectors. Prior to IBM, Seifer held roles including President of Digital for Publicis and SVP Global Strategy for Millennial Media.

“Every company needs to better understand its customers, and I am inspired by GlobalWebIndex’s ability to power these companies with intelligence that will help them win" says Carrie Seifer. “I see so much new potential for reaching the rapidly diversifying types of businesses that are putting data-driven decision-making at the forefront of their strategies, and I look forward to working with the team to uncover our next growth opportunities.”

Since launching its US business in New York City in 2016, GlobalWebIndex scaled from one to fifty employees and recently launched a second office in San Francisco. This announcement comes after a period of rapid growth, with major sales growing 320% globally.

About GlobalWebIndex

GlobalWebIndex is a market research company that provides audience insight across 46 countries to the world’s largest brands, marketing agencies and media organizations.

The company runs a global survey representing more than 2 billion connected consumers, which it leverages to create over 40,000 data points on the behaviors and perceptions of internet users around the world. Clients including Twitter, Google, Spotify, WPP, IPG and Omnicom Group can gather in-depth insights into audience behaviors, perceptions and interests through a combination of survey and analytics data using the GlobalWebIndex platform.

Now featuring a TV reach and frequency solution that’s improving how international campaigns are measured, advertisers can target previously untapped audiences.

Its newly-launched B2B data set signifies an expansion of its profiling capabilities to include working professionals across 10 global markets.


Liam Rawson
Hotwire for GlobalWebIndex

Release Summary

GlobalWebIndex continues US growth trajectory with the addition of Carrie Seifer to lead strategy, customer success and thought leadership.


Liam Rawson
Hotwire for GlobalWebIndex