The Carbonates in Western Europe global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces.
It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
In Western Europe, consumers' desire for health and wellness is propelling the adoption of reduced sugar beverages and affecting the overall market for carbonates. As a result, companies are working hard to respond to these changing consumer needs, stepping up their commitment to calorie reduction and reformulating existing recipes. Coca-Cola and PepsiCo maintain their leadership, with the reduced sugar variants Coca-Cola Zero and Pepsi Max gaining momentum.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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